SONY TV TRAINING Advertorial
July/August 2025
ertonline.co.uk
Sony and ERTER ’s training returns 20 with an exciting new game plan…
Sony and S
ony’s TV and Soundbar training program is back, and now there’s even more reason to get involved. Returning for a second year in partnership with ERT, the online
training platform now features a brand-new gamification element with prizes up for grabs for those who engage the most. “We know time is precious on the shop
floor,” says Jason Clark, Head of Training at Sony. “That’s why we’ve made this experience not only practical and flexible, but also fun. Gamification gives everyone a chance to win something while building skills that help drive real results.” From the latest TV innovations to immersive audio systems, the training covers everything you need to know to confidently sell Sony’s newest home entertainment lineup — including the BRAVIA 3, 5 and 8 II TVs, as well as the new Theatre Bar 6 and Theatre System 6. But the focus isn’t on memorising specs — it’s on knowing how to talk about these products with customers in a way that connects. “This isn’t technical overload,” Mr Clark explains. “It’s real, usable knowledge that gives retail teams the edge in everyday sales conversations. You’ll know what makes Sony
training returns with an exciting new game plan…
Sony UK and Ireland has teamed up again with ERT to bring its TV and Soundbar training program back for 2025, but this year, Head of Training, Jason Clark, tells ERT there’s a new twist that’s set to shake things up
stand out, and how to explain that in seconds to a customer.”
The platform is fully online, so you and your team can learn when it suits you best. It’s designed to fit into retail life, short, focused modules, easy navigation, and content planned throughout the year. And with prizes on offer, there’s now an extra reason to take part and come back regularly. “This isn’t just a one-and-done training session,” Mr Clark adds. “We want to encourage ongoing learning. The more you put in, the more you get out, and that includes some great prizes too.”
Boost your skills The product content is packed with insights to help you sell smarter. Learn how BRAVIA 3’s TRILUMINOS Pro display delivers lifelike colour and how its gaming features like PS Remote Play and Auto Low Latency Mode make it a great choice.
Discover how the BRAVIA 5’s Mini LED technology and studio-calibrated picture modes create a premium home cinema experience. And for customers who want the absolute best, the BRAVIA 8 II offers Sony’s brightest- ever OLED with stunning QD-OLED visuals,
acoustic screen sound, and up to 24 months of streaming via Sony Pictures Core. The training also breaks down Sony’s latest audio range. The Theatre Bar 6 offers 3.1.2ch Dolby Atmos sound with a wireless subwoofer and clear, immersive dialogue through Voice Zoom 3. The Theatre System 6 takes things further with full 5.1ch surround sound, 1000W of audio power, and Bluetooth music streaming, all designed to integrate beautifully with BRAVIA TVs.
But at the heart of it all is the training itself, made for retailers, by people who understand retail. “We’ve had such strong feedback from teams who took part last year,” says Mr Clark. “They told us it gave them confidence, helped them convert more customers, and made them feel like true experts. That’s exactly what we want.”
So if you and your team are looking for a quick,
easy, and rewarding way to level up your Sony knowledge, and maybe win something along the way, now’s the perfect time to jump in. “We’re here to support our retail partners every step of the way,” Mr Clark says. “When they’re informed, confident, and motivated, that’s when the real magic happens on the shop floor.”
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