July/August 2025 ertonline.co.uk


to cleaner, more energy-efficient alternatives. A major step in that direction is the integration of cutting-edge induction technologies across GDHA’s product portfolio, reducing energy usage, lowering bills, and shrinking the carbon footprint.


Beyond induction, GDHA’s product development roadmap consistently evaluates improvements in energy efficiency, material selection, durability, longevity, and repairability. A clear example of this commitment to innovation is the Belling and Stoves dual fuel Mini Range cookers. These upgraded 60cm models deliver the functionality of a full-size range cooker in a compact format, ideal for modern homes where space is at a premium. These appliances were reintroduced in August 2024.


Among the standout upgrades is the On a separate note, he highlights that


remaining consumer-centric, providing innovative, relevant products and solutions, is vital to “exceeding the customers needs”. He continues: “We have to anticipate desires, understand pain points, and develop appliances that enhance their lives. I believe my prior roles have equipped me with the tools to embed this dual focus of retail partner collaboration and consumer-centric innovation at GDHA’s core.”


Prioritising consumers


Mr Spencer outlined his intention of prioritising the “branded consumer product experience”, which means shifting simply from selling products, to delivering a comprehensive, seamless journey for the consumer. “It’s about excelling at every touchpoint of their interaction with its brands, this ranges from initial discovery to long-term usage and after-sales support. “ He adds: “For retailers, our focus is on


providing the tools and support they need to confidently showcase and sell our products. That means offering compelling marketing materials, a smooth and efficient ordering process, reliable logistics, and proactive communication. Our goal is to make working with our brands as easy, and as profitable, as possible. “For consumers, we’re committed to creating a seamless and enriching experience at every touchpoint. It starts with discovering our products through engaging, targeted marketing. From there, we provide clear instructions, inspiring recipe ideas, practical maintenance


tips, and a wealth of online resources to help them get the most from their purchase. And if any issues arise, our after-sales support is there to help every step of the way. “We’re dedicated to continuously improving both the retail and consumer experience to ensure our brands deliver lasting value.” “We are dedicated to continuously expanding


and refining our digital touchpoints to deliver a truly seamless consumer journey. We’ve significantly enhanced the post-purchase experience on our websites, making it effortless for consumers to find what they need, as well as introducing AI instant messaging for real- time assistance 24/7, 365 days per year. This is just the beginning.”


Evolving demands


As consumer demands evolve, sustainability and eco-conscious design are becoming powerful drivers of purchasing decisions. For GDHA, this shift isn’t a trend, it’s a strategic cornerstone.


“Sustainability is a fundamental pillar for GDHA, deeply embedded in our strategy,” explains Mr Spencer. “It originates with our parent company, Glen Dimplex, whose purpose is to lead the transition to a sustainable world. Our vision builds on that legacy: we aim to be a sustainable, innovative, market-leading cooking and refrigeration brand that customers love, driven by profitable growth.”


Central to that vision is the electrification of the kitchen, a transition away from fossil fuels


Belling ComfortCook BI603MF Built-In Electric Single Oven.


introduction of AirFry technology, allowing users to prepare crispy, healthier meals up to 30 per cent faster than traditional ovens. Other features include multifunction ovens, the TrueTemp digital thermostat(on Stoves models) for precise temperature control, rapid pre-heat capabilities, and stylish designs available in black, cream, and anthracite. “Innovation and new product development


are absolutely vital to keeping our Belling and Stoves portfolios relevant for retailers and consumers,” says Mr Spencer. “We’re not innovating for the sake of it, we’re focused on solving real problems in consumers’ kitchens. As one quote I heard puts it: ‘Change will never be as slow as it is today in the future.’ That really underscores our urgency.” >>


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