CONTENTS 10


4 NEWS: Currys launches new inflation-busting prices 5 NEW: ERT Awards 2022 finalists revealed! 6 NEWS: Whirlpool UK appoints new MD 10 REVIEW: Celebs gather in London for 2022 TRIC Awards


12 REVIEW: ERT was invited to Sirius Buying Group’s 10th International Conference in Gibraltar, where retailers and brands came together to do business


14 REVIEW: Enthusiastic exhibitors say Exclusively exceeded expectations. The industry returned to London in June


20 INTERVIEW: ‘We’re passionate about supporting grass roots football’; Michelle Wicker from Euronics UK speaks exclusively to ERT about its sponsorship of the Women’s Euros


22 ANALYSIS: They may be small but SDAs are growing in popularity. So what’s hot in the market right now (minus the kettles!)? ERT investigates


28 SHOPFLOOR: Training: Paul Laville from T21 Group talks about engaging e-learning for your staff, and Gekko’s Dan Todaro on making the most of every resource available


32 SHOPFLOOR: Take A Town is back! ERT’s mystery shopping team has been out and about in Suffolk


Contact us: Editor


Jack Cheeseman 01372 414 298


jackcheeseman@ertonline.co.uk


Sales & Event Manager Charlotte Steadman 01372 414299


csteadman@ertonline.co.uk


Media Director Paul Ryder


pryder@datateam.co.uk


Artwork Editor Claire Noe


cnoe@datateam.co.uk


Contributors to ERT this month: Paul Laville & Dan Todaro.


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Total net circulation for the audit issue: 6,000 (cover issue December 2016).


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