REVIEW
14
Enthusiastic exhibitors say Exclusively exceeded expectations
The Exclusively Show 2022 returned to London in June – buzzing from dawn to dusk with enthusiastic exhibitors, retail buyers and media visitors. Here, Will Jones, Chair of Exclusively and Chief Operating Officer of BHETA, comments on the success of the event.
T
his year’s Exclusively Show took place at The Business Design Centre, Islington in June and saw footfall 28 per cent up on last year and ahead of many pre-pandemic shows, with enthusiastic feedback from exhibitors, retail buyers and media visitors. Here, Will Jones, who is Chair of Exclusively and Chief
Operating Officer of the show’s owner, BHETA, joins with this year’s exhibitors to comment on the success of the event…
Visitor numbers exceeded expectations but that was not the only huge positive to take out of this year’s Exclusively. Big show features – established and new – were very successful too.
The trend showcase and trend tours were at their busiest ever with over
250 buyers attending. Trend forecasting agency Scarlet Opus set out three key trends – Homestead, Comfort and Escapism/Phygital – and the trends area was viewed by more visitors than ever before. It was also brilliant that so many exhibitors were using trend colours that had been forecasted in previous years by Scarlet Opus, showing that the industry is starting to coordinate and recognise the value of forecasting in practical terms. The outputs demonstrated that on-trend colours, textures and styles can be used to give complementary products a co-ordinated look, making buying decisions easier for retailers. They are also being used in support materials such as merchandising and POS, giving buyers real confidence in their decision-making. Scarlet Opus predictions were also much in evidence in the styling of stands. Colours were cleverly used as backdrops to make products stand out in an on- trend display, even for products which, by their nature, aren’t always especially colourful – coffee machines for example. Another established feature, the Brand Showcase, was also massively busy
with influencers and journalists from trade and consumer media. It is a perfect space for brands to get media exposure from really big name national food and home magazines as well as hugely followed influencers who have real engagement with consumers.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
