STRIX GROUP Advertorial


July/August 2022 ertonline.co.uk


Brand New Beverage Innovations From Strix


Boost Profits with Pioneering New Beverage Makers S


trix Group, which develops award- winning water


filtration technologies


that help reduce energy consumption and single-use plastics around the world, has launched two brand new innovations for


the beverage category. The perfect summer addition to its award-


winning Aurora Collection is the Aqua Optima Aurora Instant Chilled Filtered Water Dispenser - a chiller and filter jug water dispenser, serving instant chilled filtered water at the touch of a button. The plug-and-go Aurora Chilled offers eight different dispensing options from 200ml to one litre, meaning zero waste. It declutters the countertop by combining multiple appliances into one and the easy-fill, removable water tank holds an impressive 3.8 litres. The Aurora features a child lock, plus filter


change, refill and descale indicators and the built-in Aqua Optima Evolve+ fast flow, five-step filtration technology reduces impurities such as limescale, chlorine, heavy metals, pesticides and herbicides, for better tasting cold water. And each filter lasts for 100 litres.


All Aqua Optima filters are 100% recyclable through a free programme with TerraCycle in the UK and EIRE.


The complete Aurora collection also includes the 3-in-1 Aurora Instant Hot & Cold Water Filter Dispenser, and, for those simply looking for an alternative to the kettle, the Aurora Hot Water Dispenser Also powered by Strix technology, household appliances brand LAICA has launched Dual Flo. A truly innovative and eco-friendly, 2-in-1 appliance, Dual Flo combines the utility of a standard kettle with the one-cup capability of an automatic hot cup machine, only boiling the amount of water required, offering consumers convenience, speed and sustainability through water and energy waste reduction. It is the ONLY kettle currently on the market that offers a true one cup dispense.


www.aqua-optima.com www.laica.com


Retailers interested in stocking the products, should contact:


Laverne Eldridge Category, Product & Trade Marketing Lead 07894 462 029


According to the Utilita Report 2020, it is estimated the UK wastes approximately 70 million litres of water a day by overboiling kettles, equating to around £2million a day spent on unnecessary energy costs (based on energy price at 27.2p/KWH). And so, with the current cost of living pressures and rising energy prices, a product that can help both the pocket and the environment should be an easy sell. Fast and convenient, the 2-in-1 functionality of the LAICA Dual Flo means you can boil up to 1.5litres of water like a conventional kettle, or boil and dispense between 150-250ml in just 45 seconds for one hot drink at the touch of a button. Meaning your customer can select their cup size, press the button and come back to a perfectly brewed hot drink. Graeme Rodgers, Category Manager at Strix: “These two products are genuinely innovative, reducing waste and energy usage whilst still offering the ultimate in convenience for the consumer. We look forward to working with retailers to maximise the profit opportunities from these new introductions.”


27


Laverne.eldridge@strix.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36