PREMIUM SDA Home Appliances


Below left: Smart’s Candy Floss Maker and Popcorn Maker Such as indicates 26


“SMART’s research that


the SDA


market is expected to grow immensely in the next five years due to changing lifestyles; this creates new preferences that also helped us to find more consumers appreciating the value that a British company like SMART can provide – high quality product that is guaranteed and well specified for safe and fun use.” Dr Attia iterates that product differentiation is another vital success factor for the company; design and functionality are major criteria, he says, adding that other companies try to match. “We are flattered but they always fail in the quality and certification process.”


Cord-free cleaning


The rapidly-growing floorcare market has always floated between MDA and SDA, but is now becoming a staple of the SDA sector with more brands offering more advanced technology within their ranges.


pet-friendly anti-tangle capabilities, and Hoover’s new range of HF500 cordless vacuum cleaners is a prime example; they come with Anti- Twist floorheads to prevent hairs tangling around the brush bar. The three models – Home, Pets and Pets


Double Battery – have been developed to help solve this common pain point, so that hairs are instead sucked up through the tube and collected in the dust chamber.


This vacuum features the Direct Impulse Motor, which spins at 100,000rpm to deliver consistent power; plus it has a three-in-one brush bar that works on all floor types, including carpets, hard floors, and tiled surfaces.


Dave Matthews, Business Director at Hoover


SDA, comments: “This is an impressive, lightweight and convenient vacuum that brings top-of-the-range technology to make maintenance quick and easy.” And talking of convenience, with life now back to normal, consumers are seeking floorcare products that complement their increasingly busy lifestyles. It’s likely that people will continue to clean on the go, these brands tell us, and previous grievances about cordless vacuums are being revoked and consumers are more understanding about them.


Beko’s Mr Bhardwaj tells


ERT: “Our original PowerClean Cordless Vacuum Cleaner delivers power and flexibility at a competitive price point, and we’re building on that success with the Smart PowerClean Pro.” In Mr Bhardwaj’s words, the Pro is the most technologically advanced floorcare product the brand has ever launched! Using a special motor and its PerformCyclone technology, it can vacuum up dirt buried deep into carpet. The Pro features Auto Surface Detection to work on any floor type, and the ActiFlex function allows the vacuum to bend and reach deep underneath furniture. And going further, Mr Bhardwaj


reveals that


more vacs are launching from Beko this year – two new ErgoClean Pro cordless vacuums. The more advanced of the two features a mopping accessory and a turbo pet brush, plus there’s the ActiFlex function and an LED display that gives real-time updates, charge status and power level. Lastly, new from PIFCO (owned by Sabichi Homeware) is an exclusive floorcare collection. The range includes cordless upright vacuums, handhelds, bagless cylinder vacuums and more. With a trend-led design, the range integrates the latest must-have features and technologies. “PIFCO thrives in providing high-quality,


innovative and energy-efficient home appliances that suit all customer needs,” comments Sachin Bagga, Director of Sabichi.


Left: Hoover’s new HF500. Below: New floorcare from PIFCO


July/August 2022 ertonline.co.uk


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