Advertorial RKW
January 2024
ertonline.co.uk
RKW to launch new products and new brands at Ambiente 2024
If you’re heading to the Ambiente show in
Germany, from 26 to 30 January, make sure you check out RKW’s biggest ever stand in Hall 8.0, stand M42. There’ll be a host of new brand and product launches and a debut for the Swan brand!
The system includes an internal sensor that detects the food’s temperature and, using AI, calculates the precise cooking time for optimal results. Check out Tower’s new air fryers with this innovative system on display at Ambiente.
R KW, a prominent European
distributor and domestic appliances manufacturer, is eagerly unveiling highly anticipated new products at Ambiente 2024, showcased within
its largest exhibition stand to date! With over 30 years of history, 2024 marks
RKW’s most ambitious year of growth, featuring significant announcements at the Ambiente show. Among them is the introduction of iconic tableware brands – Wade, Royal Victoria, and Milton Brook – following the company’s acquisition of these esteemed brands last year.
Air fryers are still hot! Air fryers are still the hottest kitchen product due to their simplicity and energy- saving benefits. Tower’s latest technology AIRX, Artificially Intelligent Recipe Xpert, takes cooking in an air fryer to a new level.
Good Food in partnership with Tower Tower has teamed up with Good Food in a move to shake up the small cooking appliance and housewares market. Good Food is the UK’s largest and most trusted food media brand, with its website receiving over 100 million visits each month and the renowned food and drink shows visited by over 150,000 people. Working with Tower, one of the UK’s fastest growing SDA brands, known for exceptional product quality, the strategic partnership between the two brands is set to reshape the way consumers use appliances and housewares when cooking in the home.
A debut for Swan
Meanwhile, Swan is making its Ambiente debut, featuring a curated mix of new and beloved items at the RKW stand. Notably, the Nordic series, inspired by Scandinavian design, will showcase two new colourways – Oatmeal and Fuchsia Rose.
In 2023, RKW acquired Stoke-on-Trent brands Wade, Royal Victoria, and Milton Brook, investing heavily to reintroduce them to the market. Wade, known for its two-century history, plans to revamp its iconic fish-shaped water jug in collaboration with local artists, and create new dinnerware sets that blend old and new ceramic techniques. Royal Victoria focuses on fine bone china with inspiration from past and contemporary design, while Milton Brook, a century-old mortar and pestle manufacturer, will showcase its latest products at Ambiente. You can visit RKW’s biggest stand ever at Ambiente in Hall 8.0, stand M42 – from Friday 26 January to Tuesday 30 January 2024 at Messe Frankfurt, Germany.
For more information about the latest innovations and developments from all the brands mentioned in this article, keep an eye on RKW’s website and social media channels, or email
sales@rkwltd.com.
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