NEWS
Appliances help Currys report “resilient performance” over Christmas, despite supply issues
Currys has reported of a “challenging” Christmas for the end of 2021 “with uneven customer demand and supply disruption”. However, in its latest trading update, the retail giant
said appliances large and small enjoyed strong sales, as consumers continued to kit out their homes. In the 10 weeks to 8 January, sales in the UK and
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Ireland were down six per cent year-on-year. The company added that it gained market share as customers benefitted from its “full omnichannel model”; to that end, UK& and Ireland peak online sales were up 29 per cent in this latest period compared to the same two years ago. International online sales rose 79 per cent against 2019-2020. Chief Executive, Alex Baldock, said “this was a
gamers’ Christmas, the year that virtual reality broke into the mainstream, and when consoles flew off the shelves.”
He said that Currys, which has over 800 shops
across eight countries, performed well given market data suggests the UK tech market shrank by 10 per cent over Christmas after a bumper 2020. The business admitted it was hit by supply chain problems that led to trouble sourcing goods. Just before Christmas, Mr Baldock reported that
the company enjoyed a “strong” first half of 2021 following its transformation and alignment as just Currys, dropping the ‘PC World’ bit and the Dixons Carphone name. Like-for-like sales for the Group were up by one per
cent against 2020 for its half year ending 30 October, although it was a 15 per cent increase on 2019. Total Group revenue was up by two per cent. UK and Ireland saw a four per cent jump in overall
revenue, with electricals contributing to a lift in sales of one per cent YoY.
It’s a big birthday year for D.A.D and Montpellier!
D.A.D and Montpellier Domestic Appliances are both celebrating milestone birthdays this year – D.A.D turns 30 years old and Montpellier is 10! Both companies are marking the occasions by
hosting a series of free training sessions and events throughout the year to support their customers with business growth. Established in 1992 by Adrian Gillman, D.A.D is a
family business and one of the largest distributors of domestic appliances in the UK. The company is recognised throughout the industry as a one stop shop, renowned for its strong relationships built with customers over the years. Montpellier was founded in 2012 by the Gillman
family to create a desirable range of stylish and affordable appliances. The company’s passion and innovation has ensured growth year on year, celebrating the best year of sales to date in 2021 and winning awards for Best New Product and Sales Representative at the ERT Awards 2021. [More on pages 22 and 26.] Zonnie Burton, Marketing Manager for D.A.D and
Montpellier, said: “The shift to e-commerce has accelerated rapidly over the last couple of years and
it is easy to feel left behind or overwhelmed by what businesses should be doing to keep up and maintain a presence online. “We are passionate about supporting our
customers and helping to build their confidence in these areas, including Google Ads, Google Analytics, SEO and social media. It made sense to offer a series of workshops throughout the year with experts,
tailored to what our customers need and ask for, in line with our anniversary celebrations this year. It’s a way of us giving something back and showing that we will always do our best to support them.” In addition to the companies’ own events, there are
also opportunities to attend exclusive training days with brands including Miele and Bertazzoni, with more to follow.
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