ERT AWARDS 2021 Category sponsored by


January 2022 ertonline.co.uk


Best Independent Domestic Appliances Retailer – Large Winner


Donaghy Bros expanded and


showroom space will be more than doubled. Not only were the


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Steve Jones from Sirius Buying Group presented the trophy to James Donaghy. With event host Paul Thorne


Donaghy Bros has a strong heritage stretching back nearly 60 years in Ireland, and today the retailer operates from two large stores – one in Kilrea and another in Limavady. Owned and run by James and


Dermot Donaghy, they show no signs of slowing down! They recently acquired a new building in Kilrea and plan to renovate it over the next two years to create extra office space and a training centre for staff. Meanwhile, the Limavady store will also be


judges impressed with what they read about Donaghy Bros this year, but they could also see for themselves inside the Kilrea store with unique Google Street View


interior imagery where they could navigate around as though physically standing in the store. This demonstrated the company’s forward- thinking activities, while also showing off its home appliance displays. “We are very proud of what our family-


run business has achieved,” says James Donaghy, “and to receive this recognition and win the award amidst stiff competition from other big players in the UK electrical industry is a great achievement! It means a lot to our staff and is a credit to their hard work and dedication.” Mr Donaghy believes the company’s


year-on-year growth speaks for itself, not just in terms of turnover and profit, but its commitment to invest in staffing, an improved e-commerce platform, new showroom facilities and enhanced warehouse facilities.


“Both the morning Conference and afternoon Awards enabled us to celebrate each other’s achievements after an unprecedented year of trading!” “This growth and full circle


investment has ensured that we can continue to meet the increased customer demand for our product range across both the UK and Ireland.” He goes on: “Also, as the only


Northern Ireland retailer to be shortlisted for this award, we believe our trading status across Ireland and into mainland Great Britain – despite the difficulties with the pandemic and Brexit – have helped us stand out among the competition.” And speaking about the Turning Point


Live Conference and Awards event, Mr Donaghy commends the ERT team for the numerous COVID-19 safety measures in place at the venue. It was


important for all guests to feel comfortable during the day. He adds that it was “a unique and extremely valuable” networking opportunity on the day. “Both the morning Conference and


afternoon Awards enabled us to celebrate each other’s achievements after what has been an unprecedented year of trading!”


Highly Commended in this category went to NE Appliances


Huge congratulations to Donaghy Bros for winning the Best Independent Domestic Appliance Retailer award!


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