COOK LIKE A PRO Home Appliances


January 2022 ertonline.co.uk


taste and flavour. It utilises forced air, a large grill and Dual Crisp technology to enhance the user’s cooking experience at home. It has a 33-litre capacity and a large 1,200W grill


to brown food using one of three settings, plus there are Dual Crisp, Crisp Fry and Crisp Bread functions as well. But there are also quick cook settings on


Stoves Richmond Deluxe Range Cooker in the Dulux 2022 colour – Bright Skies 42


Moving with the times Over at Glen Dimplex Consumer Appliances, Steve Dickson, Senior Consumer Marketing Manager, agrees that the growing interest in healthier eating and healthier preparation methods is driving innovation across multiple categories. “Not only that, but there’s now more demand


for the larger capacities and connected appliances. Even before the pandemic, the range cooking sector was changing to reflect the demands of the consumer – what was quite a traditional category was evolving to suit the high-tech consumer looking for market-leading technologies.” Stoves was one of the first brands to apply


Bluetooth technology to a range cooker and, when it comes to healthier cooking trends, it has also introduced functions like Steam & Infuse on the Stoves Deluxe range cookers – which allows consumers to achieve healthy cooking more quickly, evenly and with fuller flavour. Mr Dickson goes on: “The built-in category is


about features that offer flexibility in the kitchen and capacity – so products offering much larger capacities are a great solution for larger households.” He believes that in-store demonstrations are key


to imparting advice and tech benefits to consumers. “Research has shown that strong product


knowledge amongst staff, and their ability to make recommendations based on understanding the customer’s requirements, are the best ways to motivate a sale,” says Mr Dickson. “Range cookers remain an aspirational


purchase, so it’s important to stock both traditional and contemporary models to appeal to both types of consumer. And don’t be afraid to display something in a bold colour!”


The future of cooking From the traditional to the futuristic… smart capabilities have taken over cooking appliances in recent years. Purchases of connected home products increased between March 2020 and March 2021, according to Mintel. Haier Group reported a 30 per cent increase in


YoY sales of connected appliances in this period. The COLLECTION 3 oven range, for example, comprises new smart connected technologies that allow remote control of the oven via an app, they can even be voice activated via a smart speaker.


Part of the same collection, the H-HOB 700


INDUCTION gives access to the ‘MyChef’ function which users can set specific modes including keep warm, melt, simmer, boil, pause cooking and check the hob status via an app on their phone. The COLLECTION 3 hobs and ovens also


provide hints and tips through the accompanying Hoover Wizard app, which has more than 200 healthy recipes – pictured right. “The beauty of smart appliances is that while


they offer some obvious benefits that you’d expect of a modern-day connected product, their impact will be unique to each individual and their lifestyle,” comments Nick Platt, Hoover’s Business Director for Built-in Appliances. “One person might access new recipes via the


app, while another may find the energy consumption details the most useful feature.” Mr Platt points out that while many consumers


caught the cooking ‘bug’ during lockdown, people have been pleasantly surprised with the ease of use and convenient features available on today’s modern appliances, meaning ‘professional’ recipes aren’t too challenging. He also says: “When it comes to selling cooking


appliances the aesthetic has a huge role to play; unlike other appliances, ovens, hobs and hoods cannot be integrated and concealed behind cupboard doors, so their look and feel are of paramount importance. “Live cooking demonstrations in retail stores can


show appliances in use, with delicious aromas acting as a real ‘pull’ for potential buyers... inside or outside the store! If the appliance is connected, then the opportunity to use the app is another great way of demonstrating its real-life benefits.”


Quick and easy For some people, quick and easy dinners are much more preferred – especially during the working week. So while larger appliances are useful for big family cooks, other smaller gadgets might come in more handy when time is of the essence. The freestanding countertop Hotpoint Supreme


Chef multifunction microwave oven, for example, features clever technologies and does much more than just reheating and defrosting. It’s a combination microwave that guarantees the best cooking results, the brand says, which are rich in


Chef Multifunction Microwave


Hotpoint’s latest freestanding double oven – pictured below, middle – for when a bit more space is required. Launched only in September, the cooker benefits from two fan ovens, which is unique to the market, and boasts a double display for direct control and feedback of each oven. Using the top fan oven can deliver up to 15 per


cent time and energy savings, Hotpoint reports; when more space is needed for a family dinner, combine the top and bottom oven and cook multiple dishes at the same time. What’s more, both ovens benefit from the brand’s powerful Multiflow technology that evenly circulates heat, ensuring uniform cooking results on all shelf levels. As a result, consumers can say goodbye to burnt edges and undercooked middles!


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