COOK LIKE A PRO Home Appliances


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Hats off to the chef!


As more and more budding home chefs are experimenting with fancier food at home, the increased use of specialist kitchen appliances is something retailers should take note of.


has been awash with recipe content as people have rolled up their sleeves to try new meal ideas and cooking methods. We have also seen a shift in consumers’


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shopping behaviour, moving away from top-up shops and back to weekly or two-weekly shops as people have been conscious of leaving the house. This inevitably influences meal planning. Consumers are now thinking about how they


use their appliances and there’s an expectation for them to elevate home cooking experiences in a post-lockdown world, as people seek out quality, intuitive technology that will take their skills to the next level.


he kitchen has become a real focal point of the home, and consumers have had more time recently to hone their cooking and baking skills. Not only this, but social media


One brand that is firmly looking to the future,


despite the success of its retro refrigeration and, more recently its SDA, is Smeg. At its heart lies a cooking brand – its heritage, know-how and expertise lies in the production of cooking appliances, dating back to its first cookers in 1955 and early built-in ranges from 1970.


Recent years have seen steam ovens,


improved compacts, and state-of-the-art large touch controlled interfaces, many also controllable by Wi-Fi thanks to SmegConnect. However, the future, according to Marketing Director, John Davies, is the brand’s new cooking platform – Galileo.


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