ERT AWARDS 2021 Sponsored by


January 2022 ertonline.co.uk


Best Independent Electrical Retailer Website Winner


RDO (Kitchens & Appliances)


that moves across the screen to reflect the customer moving through their shopping journey. This icon changes to a Santa sleigh at Christmas time! “There were some beautiful websites


shortlisted for this award,” comments Chris Sargant, Manager at RDO, “so I don’t believe our success can be solely attributed to our web design. “I think the judges recognised the


If you get a sense of déjà vu while reading this article, it’s probably


because you saw RDO in last year’s ERT Awards coverage. For 2021, the retailer did the double – picking up the Best Independent Electrical Retailer Website trophy for the second year in a row! This year the judges were impressed


once again with the company’s eye- catching and user-friendly website. Given the shift towards online shopping in the past two years, they commented that the RDO website offers a seamless customer experience with captivating imagery and product feature videos. There’s also a live chat facility – a service that consumers are becoming more used to thanks to Currys and other major retailers – plus smaller details like an RDO delivery van icon


efforts we’ve made in terms of functionality to ensure customers can easily find and purchase the products they’re looking for. “We are so grateful to have been


recognised by our industry peers for a second year running with this award! It’s a brilliant feeling!” RDO is a true omni-channel retailer,


managing the connection between its Reigate store and its rapidly-growing online presence. Yet Mr Sargant adds that given the calibre of retailers entering the ERT Awards this year, it was always going to be difficult for RDO to stand out. “However, we believe that our


commitment to our customers is what sets us apart,” he says. “This manifests itself in a need for RDO to innovate, both online and in-store, in order to remain relevant and valuable to our customers. Hopefully the judges recognised this!”


23


David Pinder from Calculus presented the trophy to RDO’s Chris Sargant. With ERT Awards host, Paul Thorne


“We believe that our commitment to our customers is what sets us apart”


And talking about his attendance at


the prestigious ERT Awards ceremony last month, Mr Sargant simply comments: “I absolutely loved it! “I really benefitted from the


opportunity to gain insights from some great industry leaders! By identifying the


Well done to RDO for winning the Best Independent Electrical Retailer Website award – for the second year running!!


success stories across the industry, the ERT Awards inspires business owners to


think about their own offering. And those fortunate enough to win will benefit from the credibility, marketing opportunities, and talent attraction/retention that the Awards brings!”


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