February 2022
ertonline.co.uk
Hitachi premium fridges land with retailers One of those is Carter’s of Sussex, which has one
The first phase of the roll-out of new Hitachi premium refrigeration has taken place, with 30 Euronics dealers now stocking the new range. This follows a series of Road Show events in
Bristol, London and Birmingham organised by Big Red Sales in conjunction with Hitachi. The next part of the campaign has been brought forward, which will see another 20-30 key retailers around the country adding the product to their range.
of the largest refrigeration showrooms in in the area. MD, Robert Carter, admitted: “I wasn’t too sure when I was invited to see the Hitachi products because I thought we already had enough models. However, with their great looks and unique features I thought they would be a very good fit. “A lot of kitchens are now handle-less with white or grey glass features so the Hitachi models fit in
well. It is also one of the few companies to offer a special glass finish.” Big Red Sales is heading up this campaign around
the UK in association with Euronics. Said Big Red Sales Founder, John Reddington:
“The quick acceptance of these fabulous products has far exceeded our expectations with the result that the second roll-out can take place earlier than expected. There are more models in the pipeline, too, with more exciting product coming early Summer.”
Hoover in new SDA distribution partnership with RKW
Hoover has announced a new joint partnership with RKW to launch an exclusive range of floorcare products, which will only be available through RKW from March, consisting of seven models covering Uprights, Cylinders and Cordless Sticks. The partnership will be complimented and
supported by an attractive commercial terms package coupled with highly impactful POS and
display stands – available to independent retailers purchasing the Hoover range. These core products will be added to with the H-
FREE 500 product, both in the Home and Pets format. Other products supplied by RKW will include the BR10 RDD 001 Breeze Home and Breeze Pets; the THB1DD 001 Breeze Evo Home, Breeze Evo Pets and the HU300NXL 001 H Upright 300 XL; plus the HF122RDD 001 Free 100 Home and H Free 100 Pets.
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