February 2022 ertonline.co.uk


Quiet Mark celebrates 10 years of campaigning for quieter homes


Quiet Mark – the international certification programme – is celebrating its 10th anniversary this year. It all started with a mission to restore the value of quiet back into society, and has since grown into an invaluable resource, making it easier for consumers, architects and trade buyers to source the quietest products and building materials. Over 1,200 appliances and acoustic materials, from over 90 global brands


across more than 70 product categories, have passed the expert technical acoustic assessments to achieve Quiet Mark certification. When buyers see the distinctive ‘Q’ certification logo alongside a product, they know it’s one of the quietest, most pleasant sounding or most technically effective in noise reduction or acoustic properties in-category.


Quiet Mark has drawn together a unique


alliance of major retailers, including Argos, Currys, John Lewis and Very, to help shoppers find the quietest appliance technology and acoustic materials available on the market to support people’s health and wellbeing. These partners are enabling buyers to make a more informed choice about quieter high-performance products and materials they will share their lives with. In May last year, John Lewis & Partners reported more than 10,000 searches a


month for appliances during the pandemic lockdowns that include the term “quiet” on the retailer’s website, with washing machines and kettles the most likely devices to be linked to the search.


Secondly, Beckie Vidotto (middle) has joined as


Regional Sales Manager across the South West, South Wales and the West Midlands, as well as working as Smeg’s Business Development Manager within the independent electrical retail sector. She joins with over 20 years’ experience in the sector – her most recent roles were at Sabichi Homewares, Electrolux and GDHA. Mr Horley said of her appointment: “Beckie’s


Smeg UK expands its team


Smeg UK has welcomed three new additions to its team, with the new recruits bringing a wealth of experience and knowledge to their new roles in the day-to-day running of the company. Firstly, Kulvinder Rayit (above left) has been


appointed as Sales Support Manager. He has spent the last eight years within a Senior Training Manager role at Beko plc. With over 20 years in


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retail training across the electrical goods sector, Mr Rayit will lead Smeg’s kitchen distribution sector nationally, working closely alongside premium home solutions specialist, Häfele. Kris Horley, Head of Independents at Smeg,


said: “I am pleased to welcome Kully to Smeg and I look forward to working with him in helping our customers.”


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experience is vital as we continue to grow our independent retailer base through our Premio Partners scheme.” Finally, Richard Mackey (far right) has started as


Product Manager. With three years’ experience at the likes of BenQ and Gorenje, Mr Mackey will be responsible for the built-in oven and hob category – which is a current key focus for the brand. Federica Torelli, Senior Product Manager at


Smeg, said: “Richard brings a wealth of experience and I look forward to working with him in supporting the roll-out of our latest built-in collections.”


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