Home Entertainment ANALYSIS: TV
TV tech guide 2022
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Consumers will need a helping hand to make sense of new TV jargon in 2022, as brands fast track leading-edge displays. Steve May predicts what’s next for TV…
The U7H model from Hisense W
hether it’s QD-OLED, OLED- EX, Mini-LED, Laser TV or Ambient Intelligence: there’s a veritable lexicon of new TV terms heading to the high
street this year, as big-screen brands fast track a plethora of leading edge display technologies. And challenges and opportunities await retailers
in equal measure. 2022 could prove to be a banner year for TV, if the innovations shown at CES take root. The Las Vegas tech trade show might have played to diminished crowds, estimated to be around 40,000 instead of 200,000, as exhibitors shied away and visitors largely opted to watch online, but new screen innovations still provided plenty of excitement.
The biggest screen story to emerge from CES
was the unveiling of QD-OLED (Quantum Dot OLED). Samsung Display finally lifted the lid on the eagerly-awaited technology, but curiously didn’t actually announce any screens. That was left to Sony, which previewed its first QD-OLED product, in the form of the Master Series A95K (pictured bottom right). That said, Sony didn’t actually have a QD-OLED
screen on its CES booth, only Samsung Display had one on view, behind closed doors. QD OLED combines OLED’s well sold benefits
(namely perfect black level and peerless contrast), with Quantum Dot’s ability to deliver high levels of brightness and greater colour volume. Samsung, which pointedly refers to the
technology as QD Display, promises the tech delivers significantly richer colour than traditional OLED panels, as sold by rival LG Display. Specifically, QD-OLED is able to present 131.2
per cent of the DCI P3 colour, compared with regular W-OLED’s 65 per cent, thanks to an all- new blue self-emitting layer. Buyers should be sold on its deeper, accurate colours. QD-OLED could also be noticeably brighter
than we’ve seen with regular OLED. Expect panels to comfortably hit HDR peaks of 1,000 nits, with extreme HDR peaks of 1,500 nits possible, when smaller areas of the screen are required to brighten.
The Sony Master Series QD-OLED A95K will
ship in 55- and 65-inch screen sizes. Samsung is likely to announce its own QD Display TVs later this year, initially in 55- and 65-inch screen sizes. The brand is also planning a 34-inch QD-Display gaming monitor. While we’re awaiting model and range specifics,
Samsung also confirmed that its 2022 Neo Quantum Processor for Mini-LED TVs will feature yet more bells and whistles. Improvements include advanced contrast mapping, said to have four times the precision of first gen Mini LED models, and new Shape Adaptive Light technology. The latter allows the processor to analyse the shape and surfaces of objects, and adjust illumination accordingly, which should translate to less backlight blooming.
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