February 2022
ertonline.co.uk
BSH comes together at KBB Birmingham 2022
Elsewhere, it’s going to be a big year for NEFF,
which is celebrating two anniversaries. Not only is it the 50th anniversary of the NEFF brand in the UK, it is also the 20th birthday of the iconic NEFF Slide&Hide oven. Those visiting the NEFF stand will be able to join in the celebrations, as well as seeing for the first time a brand-new collection of cooking and ventilation products. Meanwhile, on the Siemens stand at the show,
the brand will present how its appliances combine to create the intelligent kitchen, as well as showcasing how current technology will be used in the connected kitchen of the future. In addition, a special private viewing area will give guests the opportunity to see an exclusive preview of the next generation of Siemens cooking appliances, ahead of the official launch later in the year. Simon Jones, Kitchen Division Director at BSH
Part of the BSH Home Appliances portfolio, Bosch, NEFF and Siemens will be found at stands T100 and W100. Bosch will highlight its commitment to healthy living and sustainability across almost every kitchen
appliance category. Visitors to the stand will see how this approach extends to food preparation and storage, as well as to healthy cooking. Also, how Bosch’s laundry and dishwashing appliances are designed with the preservation of natural resources in mind.
Home Appliances Ltd, said: “As a massive stakeholder in the UK kitchen industry, KBB 2022 is a very important event in our calendar and we’re delighted to be exhibiting again. I’m really looking forward to sharing what Bosch, NEFF and Siemens have in store for 2022 and beyond.”
The AEG stand at the KBB Show will showcase ‘Challenge the Expected’ products, including new Combohob models and the Matt Black range. The company says the focus is on immersion into the AEG brand so that visitors can
see first-hand the range of technologies available in the AEG hero products features, including the Command Wheel, ComfortLift, TotalFlex Hob & ProSteam on Laundry. At the AEG stand, visitors will be able to witness the flexibility of installation across the range, as well as a new augmented reality tool for retailers to use with their customers. As well as this, there will be a live cooking area, “AEG Live”, with an AEG Product Expert
AEG live cooking back at KBB
who will be demonstrating some of the key technology on display, including steam, sous vide and SenseCook functions. They will be producing great-tasting food for visitors to try. Recipes will include ‘frittata with sweet potato, chorizo and avocado mayonnaise’, ‘confit
of salmon with a tomato butter sauce’ and ‘chocolate raspberry tart and chocolate blueberry muffins’… Are you feeling hungry now?!
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