NEWS


Haier named No.1 global major appliance brand for 13 consecutive years


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Haier has been named as the number one global major appliance brand in volume sales by Euromonitor. And this is the 13th consecutive year that Haier has topped the list. According to the data, released at the end of last


year, Haier is the number one brand of refrigeration appliances in the world in terms of volume sales ¬– and it has been for 14 consecutive years. It is also the number one brand of home laundry appliances in the world in volume sales; number one for freezers in the world; and number one for freestanding electric wine coolers and chillers in the world in volume sales – and has been for 12 consecutive years. Jim McEwan, Chief Commercial Officer of Haier


UK, commented: “This is a huge achievement. We are constantly striving to listen to consumers, changing needs and adapting to them, while researching and harnessing cutting-edge technology, to stand out in the market.” In other news, the appliance brand has launched


its first ever virtual showroom (pictured above), where visitors can discover the latest products in two distinct 3D environments in an immersive and real- time digital experience. With a simple click from their PC, smartphone, or


tablet, users will dive into a connected and tailor-made “home of the future” where videos, virtual catalogues, leaflets, and products such as refrigerators, wine cellars and washing machines are depicted with the definition of detail and texture. They will be able to visualise the appliances in different spaces. To build the architecture of the showroom, Haier


used the Neosperience Reality Plus cloud platform, which, thanks to WebGL and gITF technologies, does not require app installation. McEwan added: “This is another step for the Haier


brand towards an offer that is increasingly tailor-made, technologically advanced and characterised by a premium design. We are confident that this interactive and immersive journey will satisfy consumers’ premium expectations.”


Igenix celebrates 20 years


Igenix – the flagship brand of Bluestem Group – is celebrating its 20 year anniversary in 2022. The Suffolk-based brand has become a trusted


household name providing home appliances and air treatment products. It launched its first range of cooling fans in 2002 and kick-started its journey into the world of air treatment. From then, Igenix has expanded steadily over


the past 20 years to now boast over 110 products ranging from kettles, toasters, microwaves, refrigeration, dehumidifiers, heaters, fans, air coolers and air conditioners. Most recent


launches include the


IG9600WIFI smart air purifier and IG9521WIFI smart panel heater, both of which are Wi-Fi enabled and can be controlled from a smartphone or voice command. And the range of smart home products is set


to grow even further in 2022 and 2023, including an expansion of existing ranges and a venture that will take the Igenix brand outside the home for the first time.


Shaun English appointed Channel Director at BSH UK


BSH UK has announced that Shaun English has been appointed as the new Channel Director, Retail Division. He succeeds Paul Tyler, who left BSH to take up a new role as CEO of Euronics. Mr English is well known in the appliance and kitchen industry, having spent 20 years holding various positions


at BSH. Since 2014, he has become a familiar face to appliance retailers as Independent Retail Director. Commenting on his new role, he said: “I’m excited to be taking on the Channel Director, Retail Division position. The last two years have been a huge challenge for the industry, and as we enter the post-COVID era, the team and I look forward to working closely with our retail partners to ensure continued success in the years ahead.” Gunjan Srivastava, CEO of BSH UK and Ireland, commented: “Having worked at BSH for 20 years, Shaun brings extensive industry experience and knowledge to the role and I’m looking forward to working with him.”


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