PROFILE: MICHAEL R PETERS Shopfloor We like to get regular feedback from our install The difference between the independents and


the big sheds is they don’t have a clue about built- in appliances – they don’t know about hinges, doors and sizes. So the survey that we offer is extremely valuable for so many reasons. There was a saying a few years ago – ‘if you


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If you always do what you have always done, you will always get what you have always got


installation side of their business and get someone trained up in-house because it will be a lot more profitable. With the in-store knowledge and experience giving us the opportunity to advise the customer, we are able to minimise problems arising from potentially unsuitable choices.


always do what you have always done, you will always get what you have always got’. And it’s true! This industry can be very tough, but if we think a little outside the box it can be a lot more profitable. And for that reason I am really excited about the future!


Q: How will you move the business forward, and what are your hopes for the future? PM: Our bread and butter will remain; people will always need a cooker and a fridge so those sales will always trundle along. The clever bit, of course, is to sell up to own brands and recommend a Retracare guarantee too. I think there is definitely growing interest in home


entertainment and security, so I am excited to see where that goes, especially on the installation side.


customers to make sure our service is consistently excellent. We have a part-time lady whose job is to telephone the customer to make sure they are happy with the product and the installation. The response we’ve had from this is incredible! We are not seen merely as a ‘box-shifters’ but that we actually take the time and trouble to follow up. It only takes a small amount of time, but it really works wonders. More generally, I am enthusiastic about the


coming year but there are a lot of issues in the industry at the moment with stock availability and price rises, which can make things difficult for the independents. We bend over backwards for our customers, but some things are simply beyond our control; we just hope that things will improve in the future. I feel very lucky to be part of a buying group,


and I am delighted that Euronics has invested in a massive warehouse in the North as it demonstrates how much business is developing. The Group really understands the importance


of shopping locally. No one wants to see their town centre dying, so many wish to keep things local. People buy from people. And we create lasting relationships with our customers so they continue buying from us; why would they go elsewhere when have we looked after them so well, especially during the pandemic? Most are delighted with our service so they come back again and again.


February 2022 ertonline.co.uk


The team at Michael R Peters


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