PREVIEW


February 2022 ertonline.co.uk


20 KBBG to unveil its largest ever KBB Show stand


The Kitchen Bathroom Buying Group (KBBG) will unveil its largest exhibition stand in the UK to date at the KBB Show 2022, in Hall 18 at Stand M90.


The stand is in partnership with Getley UK, which will be showcasing its Alku kitchen, bedroom and living room furniture ranges at the exhibition. The KBBG is an organisation set up to support independent kitchen and


bathroom specialists and is part of DER KREIS, one of Europe’s leading kitchen and bathroom buying group. Visitors to the stand will be able to meet the entire KBBG team. Bill Miller,


Managing Director of KBBG, said: “The KBBG provides a range of exclusive tailored benefits and services to support independent kitchen and bathroom specialists by improving margins, and giving access to products,


allowing members to stay ahead of the competition and achieve their full business potential.” Those interested in joining the buying group will be able to explore the array of


products and services, benefits and rewards that DER KREIS UK offers to support independent retailers. Meanwhile, existing members will hear of the latest promotions available and receive an update on the newest suppliers to join the KBBG. There will also be a competition open to all visitors to the stand with a generous prize up for grabs, which will be drawn at the end of the KBB Show. Mr Miller added: “KBB Birmingham is the only trade show in the UK for the independent kitchen and bathroom specialist to hear about the opportunities available to support their business, as well as see new products and network with like-minded friends and colleagues.”


InSinkErator to reveal brand new products


InSinkErator will reveal brand new products at the KBB Show, enhancing its portfolio of convenient kitchen appliances. InSinkErator is the inventor of food waste disposers, and a major player in the specialist kitchen tap market; the brand will be exhibiting in Hall 18 at Stand J84. Multi-award winning interior designer, and InSinkErator brand ambassador, Kelly Hoppen, will be on the stand to demonstrate the benefits of the brand’s products and explain the advantages of selling the products. The stand will boast a modern, contemporary style


complete with on-trend elements showcasing the elegant collection of InSinkErator specialist kitchen


taps, available in an array of shapes and in vogue finishes, including Brushed Gold or Velvet Black. The stand at KBB 2022 will feature a range of food waste disposer models for visitors to see, touch and try out for themselves. Ensuring its presence at KBB meets the company’s mission of creating a more sustainable future, InSinkErator is working closely with its stand designer and suppliers to ensure an eco-efficient approach throughout the design, build and exhibition phases.


Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe and Russia at InSinkErator, says: “We are delighted to be exhibiting at KBB Birmingham 2022 after a tough couple of


years due to the COVID-19 pandemic. We are really looking forward to welcoming our trade partners, and prospective customers, to our stand to see our exciting new products.”


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