Home Entertainment ANALYSIS: FUTURE TECH TRENDS
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Marketing: “In particular, our portable speakers and wireless headphones are performing exceptionally well and have set standards in the audio market. Our award-winning WH-1000XM3 headphones feature upgraded noise cancellation through newly developed HD Noise Cancelling Processor QN1 technology. And with Quick Attention Mode, you can hear what’s going on around you without taking the headphones off by simply placing the palm of your hand right over the earcup to decrease music volume instantly. Looking at TV trends, sleek TV designs that blend technology and living spaces are more and more sought after. Mike Somerset, TV Marketing Manager at Sony, adds: “We are continuously innovating our products to suit users’ needs. As part of the BRAVIA Master Series range, the new award-winning AF9 TV comes equipped with Pixel Contrast Booster, which is Sony’s original panel controller for OLED, and pictures are enhanced with extra detail and texture.
The flagship AF9 features the exclusive Netflix Calibrated Mode. This unique feature was specifically developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artists’ creative vision and intent. Netflix members can feast their eyes on precise colours and accurate dynamic contrast – as seen through the eyes of the creator.
The growth of 8k
OLED technology is also starting to become more widely recognised and bought by consumers; with OLED TV shipments in the market expected to double for 2018 and reach over nine million units by 2022. While the 8K TV market is still in its infancy, it is expected to grow to more than five million units by 2022 and manufacturers are now offering a broader range of TV products due to developing technologies. With UHD (or ‘4K’ as it is also known) technology, consumer viewing experiences are becoming more immersive and, by definition, more cinematic due to the sharper picture with greater clarity. The increased details in both bright and dark areas of a picture – thanks to ground-
Sony’s WF66 TV Sony headphones
LG’s latest update with the Google Assistant allows users to fi nd local information, control smart home devices, or check the weather, with all the incredible visual and audio aspects LG customers
know and love James Thomas, Product Manager, Home Entertainment, LG
breaking HDR technology – create a true cinematic experience. More 4K content is becoming available to watch, and UHD TVs are becoming more and more popular; sales have largely increased over the past few years due to the impressive picture quality and viewing experience they afford. James Thomas, Product Manager – Home Entertainment, LG, says: “Our Smart TVs are becoming more and more standard in consumers’
homes, as well as having a world of content available at our fingertips, made easier through our intuitive user interface. The relationship between technology and content is vital to keep consumers engaged and to enhance their consumer experience. “As well as this, LG is currently working to develop its ThinQ AI technology to give viewers a smarter way to watch TV. LG’s latest update with the Google Assistant allows users to find local information, control smart home devices, or check the weather, with all the incredible visual and audio aspects LG customers know and love. “Customers are increasingly looking out for higher quality products which are built to last, which we can see highlighted by the growth of OLED this year. Consumers are looking for cutting edge technology, which is where innovations such as LG’s ThinQ AI technology will continue to increase in demand. Mr Thomas advises that it is important for people to see products for themselves, to see how crisp a TV picture is and how much more vibrant the colours are. “Showing a comparison between UHD and conventional TVs can also help to highlight the step -up in display quality.”
LG’s W8 ThinQ AI TV technology
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