News
When buying a new TV, retail stores are still a dominant infl uence in the decision-making process
Over half of British consumers buying a new TV are doing so because they are replacing an existing, working set (44 per cent) or buying an additional set (16 per cent). This is according to new fi ndings from research and analytics company, GfK. As well as this, only around a third of new TV purchases are to replace a faulty set (35 per cent). The High Dynamic Range (HDR) feature is particularly important to those upgrading or buying an additional product, compared to those replacing a faulty device, GfK reported. This trend is in strong contrast to Germany, where
10
more than half of new TV purchases are to replace a broken product.
Adding to this picture of UK consumers wanting newer and better models long before the existing one breaks or becomes obsolete is the fact that 12
per cent are replacing TV sets that are no more than two years old. This is particularly relevant amongst younger consumers – those aged 16-34 – where roughly one in fi ve look to buy a new model even though their existing one is less than two years old. This dynamic of early replacement is also seen in other segments of the UK consumer durables and tech market: 12 per cent of new dishwasher purchases and 10 per cent of washing machine purchases are to replace functional products that are two years old or younger. Megan Moore, GfK’s head of technology and durables
in the UK, commented: “Brands can
readily capitalise on this trend by targeting the particular segments who are seeking to replace large appliances at regular intervals, and by really understanding the factors that prompt their purchase decision. For example, a third of those aged 25 to 34
are spurred to upgrade by stimuli such as advertising – and we can segment even further, to show which touchpoints work best for reaching, for example, 25 to 29-year-olds who might be persuaded to an upgrade to a 4K, 65-inch television.”
People News
Electrical buying group, Combined Independents (Holdings) Ltd (CIH), part of Euronics, has announced a number of changes to its top team. Tracey Harris (top left) has been appointed to the role of head of purchasing. Tracey has 11 years’ experience with the CIH buying team; she will now be responsible for overseeing the strategy of the buying department, including white goods, brown goods and small domestic appliances. Further changes to the buying team
see Ryan Atkinson (top right) now being responsible for brown goods and Matthew Doyle (bottom left) returning to the company to take on the responsibility of white goods. Ryan brings over 15 years’ experience to the role and has held signifi cant positions with Samsung Electronics, BSH, Vax Ltd and, more recently, LG Electronics. Matthew previously spent fi ve years with CIH and the buying team, developing product ranges to enable CIH members to stand out from the competition. Elsewhere, Andrew Thomas (bottom right) has been elected deputy chairman of CIH,
taking over from Steve Scogings, who has now been elected chairman of CIH. Andrew, managing director of A.F Thomas & Sons LTD, has been a CIH director for a number of years. CIH chief executive offi cer, Stuart Cook, commented: “The new buying team will be working hard to solidify strong ranges and exclusive offers, while Andrew will continue to report to the board of directors and help to develop the company strategy.”
European spare parts distributor and after sales service expert, ASWO, has appointed Nick Viney as Head of Sales, looking after key accounts and business development with trade customers and manufacturers across the domestic appliance, consumer electronics, IT, Telecoms and Home Automation sectors. Viney has spent the last 13 years in the whitegoods spare parts sector, having previously worked at Whirlpool as Spares Sales Manager and at Hoover Candy Group as European Key Account Manager – aftersales service then Head of Sales UK & Eire – consumables and spares.
Sir Charlie Mayfi eld has announced he will step down in 2020 after being the John Lewis Partnership’s fi fth Chairman in its nearly 100-year history. The new Chairman will be announced in the second half of 2019. Sir Charlie Mayfi eld said: “Although my departure is still a considerable way off, the appointment of my successor is a key responsibility. It is for this reason I have decided to lay out the timetable now to enable an open and thorough process to select the next Chairman of the Partnership.”
Bowers & Wilkins, the British performance audio brand, has a new Chief Executive Offi cer. Gregory Lee assumed his position on 1 November and he will also serve on Bowers & Wilkins’ Board of Directors. Former company CEO, Gideon Yu, will remain as Co-Executive Chairman of the company’s Board of Directors.
Lee comes from his role as President & CEO of Samsung Electronics North America, and before that Global Chief Marketing Offi cer of Samsung Electronics. Previously, he represented top tier brands at Procter & Gamble and Johnson & Johnson. Lee said: “I’m looking forward to partnering with our dedicated audio customer base to assert Bowers & Wilkins’ continued commitment to performance audio technology. The audio/video category is growing rapidly within the broader consumer electronics industry.”
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