Advertisement Feature BLOMBERG
A brand for life 24
As part of our Turning Point campaign, earlier this year we teamed up with home appliance brand, Blomberg, for a tour of four Euronics agents to see how, with the support of the brand, the retailers are changing their businesses to compete in a diffi cult market. This month, we return to Peter Rhodes Electrical in Lincolnshire where owner, Roger Clark, discusses his unique successes in selling Blomberg products and why it’s a good move for other retailers to consider.
T
he Peter Rhodes Electrical
store in Market Rasen has enjoyed significant growth selling Blomberg appliances since they decided to support Euronics’ own brand more extensively. When the company initially decided to get on board with the Blomberg brand they trialled a small number of products two years ago but have subsequently extended the range over time to cover the majority of categories. Since ERT’s first visit, there have been a few key changes at the store, and the business is now reporting growth beyond what would be expected of a more established dealer. “Over the last couple of years since we have upgraded our website to include more Euronics products, Blomberg has become one of our main featured brands,” owner of Peter Rhodes Electrical, Roger Clark, tells ERT. “It’s our brand and you can’t get it anywhere else. The products and the after-sales service is excellent, the range is comprehensive, well specified
and covered by a strong three-year guarantee on the freestanding range and five-year guarantee on the built-in range which has grown significantly in the past couple of years.”
Roger explains that the next three or four years will be exciting, and within that time he expects that half of the products in his store will become Blomberg products. “If the brand maintains its focus on technological and new product development across the core kitchen appliance categories, I don’t see a reason why we wouldn’t continue to sell and extend our Blomberg offering successfully,” he adds. “We produce a brochure once or twice a year that we send out to over 80,000 local customers and we showcase a wide selection of Blomberg products within that.” The Blomberg Graphite Collection launched earlier this year, and it includes four of the usual white goods appliances, but with a more modern look and feel than the usual “white box”. There is uniformity in style and colour between the four appliances in the collection offering a perfectly co-ordinated freestanding
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
