Dec/Jan 2019
ertonline.co.uk
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Leisure CuisineMaster PRO PR100F530
oven, soon to be introduced to the UK market. Similarly, alongside the connection to home assistants, another feature expected to emerge in 2019 is Artificial Intelligent (AI) appliances, according to Hoover Candy. Says Steve Macdonald, business director, freestanding appliances: “It’s a technology that’s been introduced to the market in 2018, in products such as those in Hoover’s AXI collection, but we expect it to become mainstream in 2019 as more consumers become aware of the benefits, such as voice control that makes tasks easier and faster.
“It’s innovation in this technology that will allow manufacturers and retailers to push sales. It’s what will bring real change to the market over the next 12 months, as AI allows appliances to learn and adapt from experiences over time.” A more streamlined kitchen design is what will be favoured in the coming year. This is what Nick Fletcher, UK Marketing Manager at Hisense, says as homeowners are more aware of the wide range of options available and the scope for different looks and designs. The rise of flat-facing, design-led products gives consumers more options and is causing a trend of statement white goods. “Another key focus for home appliances will be customisable products with ergonomic features – whether it’s removable shelves, adjustable settings
Whirpool Supreme Care Live Washer and Dryer
or multi-door models, versatility is key,” according to Mr Fletcher.
“The multi-door category will likely continue to be a growth area, with four-door refrigerator models being very popular. In 2019, Hisense will launch the Hisense Cooking range, which promises a treasure chest of ergonomic features to make the new line a leader in the sector, certainly one to watch. We expect to see consumers approach their appliance purchases with increasing conscientiousness, and they may look less favourably on manufacturers who don’t keep developing ways to reduce their models’
environmental footprint.” Independent electrical retailers have the perfect opportunity with these changing times to garner new and future sales opportunities. Recent research has shown that consumers looking to purchase high-ticket items, such as appliances, have been favouring the webrooming method. 79 per cent of consumers stated they used the internet for their initial research, but when it came to purchasing the item the consumers chose to visit a physical store to make the purchase (PushON Webrooming vs Showrooming).
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