LIEBHERR Advertorial


InnoInnovative refrigeration


ative refrigeration starts wistarts with Liebherrth Liebherr


April 2025 ertonline.co.uk


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n the competitive world of refrigeration, not all cooling is created equal. For electrical retailers looking to stand out in a crowded appliance market, Liebherr’s refrigeration technology offers a distinct advantage – blending premium German engineering with industry leading innovation to deliver a product that customers trust. With over 75-years of precision engineering behind every appliance, Liebherr doesn’t just build refrigerators, it redefines how food is preserved. By understanding what makes Liebherr’s technology unique, retailers are better equipped to guide customers toward smarter, more sustainable choices that deliver long-term value.


Freshness innovation Keeping food fresher for longer is essential in refrigeration and Liebherr’s BioFresh technology delivers just that – keeping food fresher for up to five times longer. By carefully balancing temperature and humidity, BioFresh drawers create the ideal microclimate to preserve nutritional value and texture far beyond conventional refrigeration.


Different foods have different needs. For example: • DrySafe drawers, with low humidity and a temperature just above freezing, are ideal for meat, fish and dairy – significantly slowing bacterial growth and spoilage


• HydroSafe drawers, on the other hand, maintain a higher humidity level, making them perfect for storing delicate fruits and vegetables, while locking in vitamins and crispness


For even greater freshness, HydroBreeze adds a fine, cold mist that covers fruit and vegetables like a protective balm, ensuring crisp freshness and improved structure. It’s activated every 90 minutes for four seconds.


Connected cooling for modern living Smart homes aren’t just the future – they’re now. With Liebherr’s SmartDevice technology, customers can control their fridge or freezer from anywhere in the world via a smartphone or tablet. From remote temperature adjustments to


real-time alerts, the SmartDevice app keeps users informed and in control, whether they’re at work, on holiday or prepping for a food shop. Features like SuperCool and SuperFreeze automatically lower internal temperatures to prepare the appliance for new food loads – preserving freshness and preventing temperature fluctuations when doors are opened.


Pair this with NoFrost, Liebherr’s automatic


defrosting system, and your customers will never have to manually defrost again. As soon as ice begins to form, internal sensors activate the defrosting process – saving time, energy and hassle.


Energy efficiency: high performance, low consumption Efficiency is no longer optional, it’s expected. Liebherr is leading the way with one of the largest ranges of A-rated appliances on the UK market. Its portfolio of products contains over 30 products above a C energy efficiency rating for household appliances. Last year, Liebherr introduced our next generation of under counter appliances; an expanded range of 29 models that were the industry’s first under counter fridges and freezers with a class C energy efficiency rating. As an evolution of this, and to further expand on consumer demand for smaller, integrated kitchen appliances, Liebherr launched a further 21 new under counter models this March, all boasting an energy rating of A-C. At the heart of Liebherr’s efficiency is its DuoCooling, technology that uses two fully independent cooling circuits that adapt an appliances cooling performance based on usage. The result; consistent temperature control, reduced energy consumption and ultimately saving on electricity bills.


Guaranteed to perform Quality that lasts isn’t just a claim, it’s a commitment for Liebherr. That’s why Liebherr now offers a 10-year guarantee on select models – reinforcing the brand’s dedication to longevity and customer satisfaction. With so many appliances going to landfill within a short period of time, Liebherr’s guarantee is a compelling proof point for consumers seeking reliable, sustainable products. For retailers, it’s a powerful upsell – reassurance that adds value and trust at the point of purchase. In a market where innovation, efficiency and durability matter more than ever, Liebherr ensures retailers aren’t just selling appliances but offering a smarter, more advanced way to cool. With industry-leading technology, an expanding eco-conscious product range and customer-focused features that deliver real benefits, Liebherr helps retailers meet the evolving needs of today’s customers.


To find out more about Liebherr’s market- leading appliances visit, www.liebherr.com, or contact your Liebherr representative today.


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