EDITOR’S COMMENT Jack Cheeseman
In the 16
Summertime, when the weather is high
I
n the Summertime, when the weather is high, people love to be outdoors! And after another seemingly endless Winter it’s nice to see the seasons finally changing. As Spring turns to Summer people will begin to spend more time outside, whether that’s out and about or in the comfort of their own gardens. So what better time for electrical retailers to refresh their showrooms and entice customers in with the latest collection of outdoor tech. Rugged portable speakers are seasonal favourites, from designer Bluetooth minis to larger ‘party size’ machines with flashing lights and microphones! But it’s not just audio that can disturb the neighbours on a quiet Summer’s evening. Outdoor viewing is a growing market right now, and while certain brands already lead in this space, other players are moving in with some brilliant new innovations… like waterproof wall-mounted TVs and portable screens for people to binge their boxsets at the beach or pop on a kids film at the park. Turn to page 24 where Steve May reviews some of the coolest kit around at the moment; then on page 30 we take a look at the latest outdoor cooking and cleaning appliances and lighting solutions. Electrical retailers may not be the first place consumers think of to shop for BBQs or pressure washers, but in recent years dealers have diversified into new areas of the market to stay ahead of their competition. Your customers may not expect to see BBQs, patio heaters or jet washers next to your washing machine displays, but it might just be the temping
reminder they need to consider upgrading their old stuff ready for the Summer season. Certain outdoor product ranges are a great extension of most indoor options. And with such a blend of interior and exterior home spaces these days, there’s no reason why shopfloor space can’t be dedicated solely to Summertime sales… If you are updating your store or rejuvenating your window displays, why not take some pictures and consider entering the ERT Awards 2025! It’s the perfect opportunity to showcase just how good your business is! Entries for this year are OPEN – but not for much longer, so don’t delay getting your entries together. And don’t forget – you can enter multiple categories… As they say, the more the merrier! If you think your store, or indeed your business overall, is the best in the industry, then tell us about it. All the retailer entries go in front of our expert judging panel, while the manufacturer/supplier entries are voted for by independent electrical retailers. You could be honoured with a prestigious ERT Awards trophy at the event on 23 October! There’s more information about all the categories and the entry process here:
www.ertawards.co.uk.
Email the editor at
jackcheeseman@ertonline.co.uk What do you think ?
April 2025
ertonline.co.uk
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