April 2025 ertonline.co.uk


BLACK+DECKER Smart 3-in-1 Air Conditioner.


both convenience and long-term value,” Mr Sanderson says. “People want their appliances to be intelligent, efficient, and ready to use when it matters most.” In response to the growing demand for flexible


and effective cooling solutions, SharkNinja has launched two new innovations designed to deliver portable, high-performance relief both indoors and out: the Shark FlexBreeze HydroGo and the Shark FlexBreeze Pro Mist. These next- generation fans combine smart engineering with durable design and are set to become must-haves as the British summer approaches. The Shark FlexBreeze HydroGo is a powerful,


Meanwhile, RKW has reported a surge in early-season demand for its cooling products. Its portfolio includes brands like BLACK+DECKER, Tower and Swan. “Our air conditioning units, air coolers, and fans are consistently among our best- performing products in the run-up to summer,” says Mike Sanderson, Home Environment Category Director at RKW. “We’re seeing more consumers purchasing early to avoid missing out—particularly as heatwaves have become more unpredictable in recent years.” Among the most in-demand models are its BLACK+DECKER smart air conditioners that offer full control via smartphone apps. These allow consumers to adjust temperature, set schedules, and even operate the unit remotely using voice commands. The ability to pre-cool a home before returning from work is proving to be a major draw. “Smart technology has changed the way people think about cooling,” Mr Sanderson explains. “It’s not just about immediate relief— it’s about convenience and integration with your lifestyle.” Additionally, features like voice control through Alexa and Google Home, 3-in-1 functions (air conditioning, fan, and dehumidification), and sleep mode for quiet operation make these air conditioners a standout. Its EPP T668013 Tower model provides the same cooling efficiency without the SMART technology, offering a more cost-effective solution. Additionally, our dual window kits make installation easier across a variety of windows.


The mighty fan


Fans also continue to be a staple, especially during sudden bursts of hot weather. The company’s range includes everything from compact table fans to tall tower designs, many of which now include smart features such as remote operation and programmable settings. “We’ve introduced new smart fan models this year,” Mr Sanderson notes. “Consumers are looking for convenience, efficiency, and connectivity—and we’re delivering all three.” This year, RKW has introduced two new


SMART fan models under BLACK+DECKER (BXFT50008GB and BXFT50009G), which include all the benefits of SMART controls, allowing for remote operation, scheduling, and energy efficiency. The Tower brand also provides a broad selection of fans, from EPP budget-friendly models to high-quality metal desk and pedestal fans. With the rising cost of energy, improving


efficiency has become a central focus. “We’ve worked hard to reduce the energy consumption of our products,” adds Mr Sanderson. “Smart scheduling, sensors, and timers all contribute to meaningful savings and a smaller environmental footprint.” As consumer awareness around sustainability and smart living grows, two distinct types of buyer have emerged: the considered purchaser, who plans ahead and values high performance, and the panic buyer, who seeks fast relief in the middle of a heatwave. “We’re seeing rising demand for products that offer


cordless misting fan that redefines portable cooling. Designed for versatility, it offers five adjustable fan speeds and features an integrated misting system that works without the need for a garden hose. With the option to run cordless for up to 12 hours or operate while charging. Built to endure outdoor use, it is water-


resistant with an IPX5 rating and UV-protected to resist fading. Available now in Grey, and later this year in Lime Green, Lavender, Pink, and Blue, the FlexBreeze HydroGo combines high functionality with personal style, making it ideal for patios, garden parties, camping trips, and everyday home use.


Complementing this is the Shark FlexBreeze


Pro Mist, which brings powerful misting performance beyond the garden. Whether you’re enjoying a sunny afternoon in the park or attending a school sports day, this portable fan delivers a cooling mist without the need for hoses or unsightly water buckets. Its removable MistPro Tank allows you to switch between pedestal and tabletop use with ease, and for an even cooler experience, simply add ice to the tank to lower the temperature by up to 6°C. With energy efficiency, smart technology and multifunctionality at the heart of product development, today’s cooling solutions are more capable than ever.


Shark FlexBreeze Pro Mist Indoor & Outdoor Fan & Outdoor Misting System FA300UK 21


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