April 2025
ertonline.co.uk Blomberg SpinSave Technology, exclusive to Independents
year since we came together last April. We’re really pleased with progress so far and the two organisations bring many complimentary elements, from brands that are loved and trusted by consumers, positive relationships with our retail partners, award winning consumer care and of course amazing people. Bringing two large organisations together takes time but with new products and brand investments planned for this year, and beyond, we’re looking forward to a successful 2025. As our senior leadership team will be available at Independent trade shows this Spring, we are happy to answer more specific questions that members may have.
Q: What are your more general plans for the UK & Ireland market in 2025? TA: Looking ahead, we remain focused on delivering category building, innovative, sustainable and smart technologies, ensuring absolute alignment with both retailer needs and evolving consumer expectations. This has been a success for Beko UK & Ireland over the years and will continue to be our model for growth. We have exciting plans for our Blomberg, Beko, Hotpoint and Indesit brands, to name just a few, and we’ll be sharing those plans at future trade shows for Independent retailers to see. We will be increasing our support of Independent retailers too, with investments that leverage our strong brands and compelling propositions to drive footfall, conversion and long-term value in this sector.
Q: Sustainability is a major theme across your operations and your product lines. How is your performance in this area changing and improving? TA: Beko remains committed to embedding sustainability into its business practices and to its mission of inspiring sustainable living in every home. Our integration has reinforced this commitment and enabled a more coordinated sustainability strategy across all areas of the business. We have made measurable progress in reducing the environmental impact of the global manufacturing footprint by improving energy efficiency and increasing the use of renewable electricity. We continue to incorporate recycled materials - such as plastics - into our products and prioritise high energy and water efficiency standards in our
product development. Extending the usable life of our products through durability, repairability, and refurbishment is also a key focus. We’ve also installed solar panels at our
Watford head office and upgraded lighting in our main warehouses to energy-efficient LEDs. For our vehicle fleet - where engineer vans account for most of our fuel use - better route planning as well as initiatives to reduce unnecessary callouts and increasing first time fixes will help support the decarbonisation effort in this area of the business.
Q: What are your aims and objectives in this area for 2025 and beyond? TA: Globally, Beko remains committed to becoming a Net Zero company by 2050, in line with the Science Based Targets Initiative Net Zero Standard. Central to this goal is the continued improvement of energy efficiency in both our manufacturing processes and the products we develop, along with a strong focus on extending product life to reduce environmental impact over time. Our focus remains on implementing practical, credible measures that contribute to real reductions in our environmental footprint.
At a local level in 2025, we will expand our range of high-efficiency appliances, delivering top energy ratings across our categories. We will also continue to democratise technology with features like EnergySpin, which helps consumers use their appliances more efficiently by providing more choice. To reduce operational emissions, we’re also taking steps to improve our service fleet. This includes the introduction of hybrid vans to complement our existing EV fleet, supporting the transition to lower-emission logistics. We also plan to extend our ISO 14001 Environmental Management System certification- currently in place at our Watford head office and Birch warehouses - to include our Peterborough head office and Raunds distribution centre. This
internationally recognised standard provides a framework for managing environmental responsibilities in a systematic way and helps ensure ongoing performance improvement.
Q: How are you noticing consumer habits changing? How many more energy/water efficient appliances do you sell now compared to 2 or 3 years ago? TA: Over the past few years, we’ve noticed a shift in consumer behaviour with more of them actively asking about energy and water efficiency before making their purchase decisions. We’re pleased to see a growing awareness around sustainability and the long-term cost savings of more energy efficient appliances. Compared to two or three years ago, we’ve seen a significant increase (around 30%) in the purchase of energy and water efficient models. It’s clear that environmental concerns and rising utility costs are influencing buying decisions more than ever.
Q: What’s the difference between the UK and European markets in this respect? TA: There are some notable differences between the UK and other European markets. In general, many European countries - especially in Northern and Western Europe - tend to be slightly ahead when it comes to adopting energy efficient appliances. This is often driven by stricter regulations and a stronger cultural emphasis on sustainability. In the UK, while awareness is growing quickly, the pace of adoption has been more gradual. However, with rising energy costs and increasing awareness of environmental issues, the UK market is catching up fast and we’re ready to fulfil the demand with some best-in-class products.
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