EVENTS
EVENTS Clarion Retail reveals details of Home Interiors Show
Clarion Retail’s Home Interiors Show made its debut at the Furniture Show on January 25-26 at the NEC Birmingham. The first full inaugural event will take place on September 10-12 alongside Top Drawer at Olympia London. The new show will be dedicated to the interiors, accessories, and lighting industry. There will be a curated selection of brands with exclusive product launches and an expected 10,000 new and trend-led products from across the UK and Europe. Organisers said the idea was “born out of a collective desire to see
a wider representation of exhibitors and buyers at industry events, improved ROI and a fresh event experience” and the Home Interiors Show has been “co-created with key UK brands including Gallery Direct, Pacific Lifestyle, Riva Home, där Lighting Limited, CIMC home, Hill Interiors and Libra.” Andrew Hutchison, director at Pacific Lifestyle, said: “We exhibit
at a lot of events but do not feel like the quality or quantity of buyers is always there, for our business. We feel it would be more beneficial for companies like ourselves to attend two key national events under
one organiser, for improved communication and cost benefits. The proposition with the Home Interiors Show offers a solution that’s in our peak selling times and will take place in key locations across the UK.” Peter Delaney, MD at Gallery Direct, followed: “Our peers have felt
frustrated that the UK home interiors sector does not offer an all- encompassing trade show for our valued clients. We need a new, on-trend format, that we believe Clarion can deliver, in a cost-effective and creative manner. We know our audience is time hungry, so want to be part of a single show format in both January and September, the busiest buying windows. We feel the new Home Interiors Show is the answer that will tick all the boxes.” Zoë Bonser, Clarion Retail portfolio director, added: “Over the past
few months, we have gathered and analysed customer insight, listened to the industry’s pain points and responded to their needs. We are delighted to be creating something fresh and new, that is more in line with what the retail community wants for the future and that also puts the buyer at the heart of the experience, to give them exactly what they need.”
Hyve Group promotes Nicola Meadows to divisional managing director
Hyve Group plc has appointed Nicola Meadows as its new divisional managing director for the retail, manufacturing and engineering division.
Meadows joined Hyve in August 2022 as portfolio director for Spring
& Autumn Fair, soon adding Glee and fashion events Pure London and Scoop to her remit and taking on leadership responsibility for the entire retail portfolio. Mark Shashoua, CEO Hyve Group plc, said: “During her time with us
so far, Nicola has shown herself to be a strong and calm leader for her team and she is currently overseeing the rollout of Connect on the Spring and Autumn Fair portfolio. It’s her connection with Hyve’s ‘why’ that really makes her the ideal candidate for this role. I am very much looking forward to working with her to maximise the portfolio’s potential and create even more game-changing impact for our retail,
manufacturing and engineering customer communities.” Nicola Meadows added: “I feel honoured
to be guiding such established events through an exciting time for the industry, working alongside incredibly talented and passionate teams. We are transforming the future of events with the launch of Connect at Spring & Autumn Fair, and our aim is to generate higher returns on investment for our exhibitors and an unrivalled return on time and experience for visitors across the entire division. It is our role to provide the best platforms to showcase great products and innovation as well as nurture the brands and retailers of the future to ensure continued business success.”
Exclusively Brand Showcase set to be ‘bigger and better’
The ever-popular Brand Showcase at the 2023 Exclusively Show is set to be bigger and better than ever, says Showcase curator, Richard Watts. The event which provides around 200 journalists, bloggers, and influencers with an edit of the show as a whole is now the biggest press and influencer event of its kind – with a consumer reach of over 20 million. “Always an exciting opportunity for media and opinion formers,
given its reputation for super-accurate predictions of the trends ahead, this year we will be seeing an even wider variety of consumer- facing media from ‘cleanfluencers’ to home and DIY contacts to foodies, including top names and top titles from print, online and broadcast. For all of them, the combination of the latest new products, together with news, views, demos, and trend forecasting is in effect gold-dust. And all enabling more exposure and more sales for the brands at the show,” said Watts. “This year, we are yet again offering a selection of space options for exhibitors, but also
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even more in the way of product demonstration areas and brand ambassador opportunities. There is also going to a be a great new video production area for exhibitors as well as the popular photo studio feature.” Watts added: “With consumer and social media influencers playing
an ever more vital role for so many brands right now in reaching their target audiences effectively, this greater scope -and especially the interactivity – will be not only exciting to see, but also really valuable to all parties.” “We’re promoting all the opportunities for media extensively in the run up to the show with bespoke and general PR, invites, online banners and advertising – and we can turn round all kinds of other options at Exclusively itself. Whether it’s editorial content, paid for partnerships or gifted collaborations, we’ll be bringing product experiences alive in a bigger way than ever before.”
housewareslive.net
housewareslive.net
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