THE INSPIRED HOME SHOW FEATURE
Exhibitor showcase
Black+Blum London-based eco-design
s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.
company, Black+Blum presented new products including innovative microwave-safe steel food containers, a leak proof insulated tumbler, and the ultimate food thermos.
Microwave-safe steel lunch boxes The multi-function boxes and bowls are made from microwave-safe steel, with a semi-transparent 100% leak proof and airtight lid. This lightweight and durable range is ideal for meal prepping, zero-waste refill food storage, and eating on-the-go. The Multi-Function Range is Black+Blum’s most versatile range, not only is it microwave-safe, but also dishwasher, oven (base only) and freezer-safe. In addition, the bases stack (same size) or nest (different sizes) for compact storage. No more cluttered food container drawers. Available in two shapes and three sizes, the multi-function range is
16 | March/April 2023 16 | January/February 2023
Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers
The ultimate food thermos Vacuum insulated and 100% leak proof, the Thermo Pot makes it easy to bring hot (or cold) meals with you on your commute, to the park, or on the trail. Its unique design uses naturally insulative cork in the lid material and allows for a wider opening making it easier to eat from.
Housewares Magazine has collated everything you need to know about the products and innovations showcased by key exhibitors at The Inspired Home Show.
Combat the Crisis A
Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.
fully customisable for how you want to use it; ideal for the whole family or different meal types.
A tumbler designed for any drink Made from high-quality stainless steel, the insulated tumbler works for whatever you’re brewing. Coffee, beer, cocktails or tea, it will keep drinks hot for up to five hours, or cold for eight. What’s more, it’s 100% leak proof, not just spill proof.
look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,
housewareslive.net
housewareslive.net
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