COLOUR IN THE HOME A pop of colour
Whether you’re establishing your brand identity or keeping up to date with the ever-changing trends, colour is a pivotal component of any business’ product portfolio. From bold blues to pastel pinks, Housewares Magazine rounds up everything you need to know about colour trends for this season from a selection of well-known industry names.
Calming spaces According to Rayware, consumers are looking for ways to boost their mood by create calming spaces in their home, and colour is a key way to do so. As well as buying products with fun, on-trend pops of colour, consumers are also looking to invest in timeless pieces which will last through years of changing fashion. The easiest way to do this is with neutrals, white and black, as well as nature-inspired greens and earthy browns which have a lasting appeal. Rayware has core items such as the Mason Cash® Cane mixing bowls in the cane colour and the new Typhoon Otto Square in white fit in any kitchen and tap into the demand for timeless design. Since the pandemic, Rayware has reported a key transition with
neutrals becoming warmer and more comforting – less grey and more taupe, beige and even darker chocolate tones. Now that the world is returning to a sense of normality, there is also an increase in optimistic pops of primary colours – red and blue especially. Rayware has highlighted the prominence of apricot and other sunset hues which bring a sense of warmth and summer happiness. Pastels also remain popular as they soothe and nurture in a time of uncertainty. Rayware expects the popularity of natural greens to remain but there is definitely a bolder influence from the 70s and 90s coming through. Catering to the fashion forward consumer, Rayware has launched products like the P&K® Burnt Orange Teapot and Ravenhead® Gemstone coloured glasses in pink, grey and green.
The bolder the better “Across the board we’re seeing how impactful colour is for interiors in 2023 – gone are the days of monotone, muted hues. Customers are looking for homewares, kitchenware, and appliances to tie into the current dopamine décor trends. Colour helps to show personality, it helps to lift rooms, bring life into décor and we’re seeing customers looking for splashes of colour throughout the home,” says Christopher Gee, UK managing director at Peugeot Saveurs. Peugeot has integrated splashes of colour into its own product line as Gee says “Here at Peugeot, you’ll see a wide range of colours and tones in our ranges, from saffron ceramics to candy pop pink mills, we’ve really understood the importance of colour in the new ranges. We were pleased to see that our latest colourways for the Tahiti range, focusing on the elements, tied in beautifully with trend predictions at Ambiente. With many trend predictions taking inspiration from nature and natural hues, the Tahiti mills showcase this beautifully with earth, wind, air and fire pairings.” “In conclusion, we’re seeing bold and vivid colours in housewares, as well as colours representative of nature, and we’re pleased to reflect both these trends within the Peugeot line,” he adds.
32 | March/April 2023
housewareslive.net
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