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BHETA UPDATE


BHETA Update BHETA to host Meet the Buyer events with Lakeland and John Lewis


Lakeland B


John Lewis


HETA is to host one of its ever popular Meet the Buyer events with Lakeland. The event will take place on April


27 at the Best Western Plus Manor Hotel, 127 Main Road, Meriden, Solihull, CV7 7NH. This speed networking event allows potential UK-only suppliers to meet with key housewares buyers in timed 20-minute appointments. Suppliers can book additional appointments if they have products relevant for several categories. Lakeland is keen to engage with suppliers who can supply the following products, with buyers from all mentioned categories in attendance: • Baking – cake decorations, eco and/or premium ranges in cake presentation, biscuit making, Christmas baking, kids baking, bakeware, baking ingredients, bread making. • Laundry – solutions for drying inside and outside.


• Cleaning – specialist cleaning; equipment or chemicals for carpet or floor. • Cookware – microwave cooking, kitchen SDA, knives including sharpeners and boards, kitchen tools and gadgets, food prep, food storage, drinks and hydration, food on the go, seasoning, books and preserving.


• Seasonal – barware, ice including ice lolly moulds, outdoor entertaining including outdoor serve ware and innovative outdoor cooking equipment, including BBQs and pizza ovens, Christmas entertaining including family games.


• Home – clever function storage solving problems in the home.


Lakeland will give preference to suppliers who come prepared with a range of products rather than just single items. Current HOT categories are: • Air frying • Slow cooking • Multi-cooking • Pressure cooking • Microwaving • Fun Cooking with innovative SDA and baking ingredients to sit alongside, helping create the Lakeland dessert shop


Chief operating officer of BHETA, Will Jones, said: “This is a really good opportunity for suppliers not already working with Lakeland. As ever, we expect a big turnout, so I advise booking as soon as possible.”


BHETA’s Seema Grantham included in WiTA Powerlist 2023


S B


for the Exclusively Shows has been included in the first WiTA Powerlist that recognises one hundred inspirational women in associations. TAF, the Federation of Small Businesses (FSB) and the CBI joined forces to champion the role of women in trade associations, celebrate their achievements and encourage the next generation of women into the association sector.


BHETA recruits to member services team


as opposed to doing multiple washes a day in a smaller washer.” “On the other hand, we typically say that a refrigerator will use the most amount of electricity in a household as it is required to be powered 24/7, to avoid defrosting and risking any foods or liquids going mouldy or past their best. There are, however, many ways in which you can reduce the energy consumption on your fridge or fridge-freezer, without having to switch it off. For example, by ensuring your refrigerator appliances are set to the optimum settings or not leaving the door open for longer than necessary. It may sound simple, but many homeowners don’t know how much energy any of their appliances generate – in fact, lots of people are causing more damage than good when it comes to switching up their household chores and appliances in their efforts to cut down on energy bills. Some may be cutting back on dishwasher usage to prioritise washing by hand, yet if that requires multiple bowls full of water with a lot of dirty pots, the dishwasher can be the better option,” he adds. Transparency


eema Grantham, BHETA’s sector manager for housewares & small electrical, and director of sales


member relationships and recruitment, and member services delivery alongside similar roles reference the Exclusively housewares, small domestic electricals and gift exhibition which is owned by BHETA. Astle and Choudhury will be based at BHETA’s headquarters at Vyse Street, Birmingham. Astle has


housewareslive.net


“Businesses can absolutely provide help on the cost-of-living crisis on its website and through its customer service to ensure support is available when needed. By providing transparent information on energy usage, costs and energy savings, consumers will have more trust and loyalty to these brands and will likely return to purchase later down the line,” says Bhatoye. “Unfortunately, the cost-of-living crisis is not going away any time soon, and we predict that in 2023, consumers will be looking for even more support from businesses in the year. In order to stay ahead of the


HETA has appointed Samantha Astle and Reena Choudhury to its member services team. Both Astle and Choudhury will be focusing on


R


egistration is now open for BHETA’s “Meet the Buyer” event with John Lewis on May 17 at the Hilton Watford, Elton Way, Watford, London


WD25 8HA


Buyers representing the following product categories will be in attendance:


• Kitchenware collections – Giftable opportunities. • Picnicware • Back to school • Christmas Seasonal • Barware • Utensils • Tea & Coffee • Kitchen storage • Wine racks • Food prep & gadgets • Bathroom accessories, towels, robes & bathmats • Utility Storage


• Kitchen bins & skinkside • Laundry, utility & cleaning


BHETA UPDATE


KIN joins BHETA S


“Right now, it is our number one priority to help the nation to understand how to best use their appliances.”


ustainable home a garden product designer, KIN has joined BHETA.


The company develops products that offer ‘a better and


curve, retailers and suppliers should use their voices of authority to put out clear, concise, and transparent messaging to their customers, to let them know that there’s support there for them. Consumers understand the importance of analysing energy usage on their appliances and will be making much more considered purchases than in previous years. Therefore, businesses should be prepared to work collaboratively with consumers to help them understand energy usage and find the best solutions for their purchase needs. It could also be that shoppers look more towards high-street retail purchases, feeling more peace of mind and confidence shopping with the support of a sales assistant,” he concludes.


I’m delighted that the company is


joining BHETA and look forward to welcoming the team to BHETA events in future.”


more sustainable way to get jobs done in the home and garden’. Whatever the space, the Kin indoor storage is stackable and thoughtfully designed to make home organisation easier and more sustainable. The brand’s Clever Pots range for outdoors maximises the use of space from patio to porch, and windowsill to conservatory and helps to keep plants watered for longer and move pots around more easily. Seema Grantham, BHETA’s sector manager for housewares, said: “KIN is a great innovator in sustainable home and garden products and hugely committed to R&D.


enjoyed a career police administration and latterly in the building products industry, while Choudhury has worked in logistics and event management. Will Jones, chief operating officer at BHETA, said: “Member services is one of the key parts of BHETA’s offer, alongside market data, lobbying and retailer networking, so I’m delighted that Samantha and Reena are joining the team ready to help members realise opportunities and find a collective approach to current challenges.”


January/February 2023 March/April 2023 | 11


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