INDX HOMEWARES FEATURE
INDX
Combat the Crisis T
On February 21-22, INDX Homewares took place at Cranmore Park in Solihull, Birmingham. With a product showcase featuring 77 suppliers, this season included new ranges from the world of tabletop, cookshop, electrical, soft furnishings, linens, home and gift and the new pets category in its own dedicated exhibition space.
Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.
consumer behaviour insights and trends, Phil Pond, was in attendance to provide insight into staying ahead of the retail curve. Bringing together all homewares sectors, the upcoming show
presented the latest trends from an expertly edited selection of leading suppliers, must-have brands and new and emerging labels. Offering retailers a friendly business and buyer focused environment, the exhibition received positive feedback from exhibitors and visitors alike. Speaking on behalf of Le Creuset, George Mann, national sales manager, said: “It’s no exaggeration when I say that this has been a fantastic show for our business. We had our first customers on the stand for 8:30am on the Tuesday morning and by 8:50am the first orders were secured. I believe, more so than ever, that it’s incredibly important to connect face to face with business owners and buyers during this challenging climate. The lovely personal environment INDX offers allows us to spend time with our customers to learn about their challenges and ensure we are tailoring our support to their individual needs and of course sharing our newness of the season to secure deals with both existing and new customers.” On the first day of INDX Homewares, Style Sisters Gemma Lilly and Charlotte Reddington were in attendance for a meet and greet, and introduced the launch of their own curated home textiles collection
18 | March/April 2023 18 | January/February 2023
Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers
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s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.
he exhibition, curated by Associated Independent Stores (AIS), was backed by leading trend agency, Scarlet Opus, which guides AIS members through upcoming consumer trends. Director of
look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,
housewareslive.net
housewareslive.net
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