THE INSPIRED HOME SHOW THE INSPIRED HOME SHOW
Aqua Optima Strix’s Aqua Optima made its
NoStik NoStik took to The Inspired
Home Show to showcase its products, designed for no mess and no stress in the kitchen. NoStik products enable fat-free cooking thanks to their non-stick properties which remove the need for butter, oils, and fats during the cooking process. Furthermore, the reusable nature of NoStik products helps consumers save money and reduce waste. When asked about NoStik’s experience at The Inspired Home Show, Mohamed Hajat, head of sales at Burton McCall, UK distributor of NoStik, said “The Inspired Home Show in Chicago was a really positive and successful show for NoStik. The show was much busier than last year with many more exhibitors and visitors in attendance and of course visiting NoStik’s booth. The highlight of the show had to be NoStik’s premium quality air-fryer liners which have taken consumers by storm and have been popular in every corner of the world. Manufactured in Belgium, NoStik provide sustainable and reusable baking and protective sheets, shelves, trays, and bags. We at Burton McCall are proud to have recently added this great brand to our portfolio of premium brands.”
Sur La Table A line of premium, thoughtfully designed appliances were unveiled
by Mon Chateau LLC under the Sur la Table brand at The Inspired Home Show.
Inspired Home Show debut this year and presented an array of new products. Harry Kyriacou, CCO of Strix Group, said “We were delighted to bring Aqua Optima to the Inspired Home Show for the first time and it was a resounding success for Strix and its brands. We had a constant stream of customers across all four days from all over the world and the meetings were really high quality, with detailed discussions of how our products could fit into the customer’s business, be it retail or other.”
touch screen toaster. This toaster features a convenient touchscreen design with seven shade settings. Pre-sets for bread, bagel, pastry, waffle and English muffin make it perfect for any type of toasting. Other convenient functions include a one touch reheat setting that allows users to warm up already toasted food, as well as a defrost setting for food straight out of the freezer. “We designed this line thinking of discerning consumers looking for upscale features and great value in the same family of products,” said Corey Jacobson, VP sales and marketing. “We notice that more and more consumers are looking for premium features, but they usually come at a high price tag. We intend to fill that gap where we can offer consumers a good value with premium features and design.”
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as opposed to doing multiple washes a day in a smaller washer.” “On the other hand, we typically say that a refrigerator will use the most amount of electricity in a household as it is required to be powered 24/7, to avoid defrosting and risking any foods or liquids going mouldy or past their best. There are, however, many ways in which you can reduce the energy consumption on your fridge or fridge-freezer, without having to switch it off. For example, by ensuring your refrigerator appliances are set to the optimum settings or not leaving the door open for longer than necessary. It may sound simple, but many homeowners don’t know how much energy any of their appliances generate – in fact, lots of people are causing more damage than good when it comes to switching up their household chores and appliances in their efforts to cut down on energy bills. Some may be cutting back on dishwasher usage to prioritise washing by hand, yet if that requires multiple bowls full of water with a lot of dirty pots, the dishwasher can be the better option,” he adds. Transparency
Within the new line of Sur La Table premium appliances is the 4-slice
“Businesses can absolutely provide help on the cost-of-living crisis on its website and through its customer service to ensure support is available when needed. By providing transparent information on energy usage, costs and energy savings, consumers will have more trust and loyalty to these brands and will likely return to purchase later down the line,” says Bhatoye. “Unfortunately, the cost-of-living crisis is not going away any time soon, and we predict that in 2023, consumers will be looking for even more support from businesses in the year. In order to stay ahead of the
He added “Our focus at the show was on the Aqua Optima Aurora collection of hot and cold water filter dispensers, which are powered by Strix technology, and the new Perfect Pour water filter jug collection. All the products were well received but the Aurora Coffee, which will launch in the UK in a few months’ time, was the undoubted star of the show and attracted a lot of attention. “Perfect Pour, which combines the benefits and practicality of a water filter jug with good looks suitable for use on a dining table, was also extremely popular. Both of these collections use our ultra-fast Evolve+ filter, which has a unique five-step filtration system to remove impurities from tap water – something which is of huge and growing importance around the world.” “In fact, water filtration was high on the agenda of the majority of
customers we spoke with, as they told us how important access to good quality water is now in all countries, not just those that are traditionally seen as under-developed,” Kyriacou concluded.
“Right now, it is our number one priority to help the nation to understand how to best use their appliances.”
curve, retailers and suppliers should use their voices of authority to put out clear, concise, and transparent messaging to their customers, to let them know that there’s support there for them. Consumers understand the importance of analysing energy usage on their appliances and will be making much more considered purchases than in previous years. Therefore, businesses should be prepared to work collaboratively with consumers to help them understand energy usage and find the best solutions for their purchase needs. It could also be that shoppers look more towards high-street retail purchases, feeling more peace of mind and confidence shopping with the support of a sales assistant,” he concludes.
January/February 2023 | 17
March/April 2023 | 17
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