THE L A TES T REP OR T S FR OM B US INES S ES
IN FR ANC HI S ING NEWS&TRENDS On the horizon...
Roundup of the consumer trends forecast to be the next big things in '26 – which do you think will become a reality?
u The New Young... The timeline of life is being redefined withh greater longevity and the traditional coming-of- age moments arriving later, leading to an extended middle of life. Brands that "focus solely on youthful fulfilment or deferred retirement will miss the wealth of opportunity that exists in the extended middle" says Mintel's Global Consumer Predictions: 2026 & Beyond report.
u ...and their “Minorstones” Evolved from the term “milestone”, minorstones represent “the small wins, the more attainable, personal achievements” that future consumers, according to forecasters WGSN, are celebrating and commemorating. These are in contrast to traditional (and for emerging generations, less desirable, and somewhat out of reach) milestones like marriage or homeownership.
u Wellness and sustainability Cost-of-living and value-for- money concerns will see consumers demand products and services deliver more than just one thing, with buyers expecting:
Emotional and ethical value Consumers want products and brands that provide emotional reassurance and align with their personal values, moving beyond just functional benefits.
Focus on quality and durability Greater emphasis on high- quality ingredients and durable goods, with an increased interest in repair and resale options.
Holistic and functional health The focus is on proactive and preventative wellness, with gut health and protein emerging as key drivers in the food and beverage market.
u Food, drink and retail
Snacks, toppings and small plates: Reduced budgets (and appetites, since the boom in GLP-1) will see menus devoted entirely to many different ways of serving what have traditionally been considered side dishes ie fries alongside a wide choice of toppings. Bidfood’s 2026 food trends
report states sees the regional focus moving towards South American countries – Colombia, Venezuela, Peru and Brazil. Plus, Korean food, retail and culture to remain extremely popular.
Unusual combinations: the salted caramel effect makes way away for miso-enhanced desserts and sweet dishes, plus soured and fermented ingredients are likely to be seen more. (Bidfood)
Teatime: After the £5 takeaway coffee, major metropolitan areas see the £10 pint become the norm, so non/low alchohol innovations continue. Teas are expected to have ‘a moment’ – as well as the continued popularity of bubble tea, sparkling tea and kombucha are expected to grace more café counters.
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