FRANCHISE ADVICE


7 Questions no one tells you


to ask a franchisor W


Phil Mowat on what you really need to know before deciding if a brand is right for you


hen exploring a franchise opportunity, it’s easy to focus on


the obvious questions: •• How much does it cost?


• How long is the agreement for? While these are all essential,


What are the ongoing fees?


they don’t tell the full story of what it’s really like to be part of that network. The strongest franchise relationships are built on:


•• Transparency


• Mutual trust To get to the heart of


Alignment of values


whether a franchise is truly right for you, here, Phil Mowat, Managing Consultant at Ashtons Franchise Consulting, outlines 7 questions that few people think to ask, but absolutely should:


1. What kind of franchisee doesn’t work well in your network? Every franchisor can describe their ideal franchisee, but few talk openly about who doesn’t fit. Asking this question gives you valuable insight into their culture, their expectations and


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the realities of the business. When a franchisor is confident enough to be honest about the types of people that struggle within their business, it shows self-awareness and maturity. Their answer might reveal whether the system is highly process-driven,


requires strong sales skills, or depends on community relationships. Understanding the “wrong fit” helps you assess if the business truly matches your personality, values, and working style, to save frustration on both sides down the line.


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