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ASHTONS FRANCHISE CONSULTING Ashtons Franchise Consulting are an experienced team of franchise consultants helping businesses grow through franchising.


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6. What surprised you most about your top- performing franchisees? This question often reveals the unspoken qualities that drive real success within the network. A franchisor might say their best operators share resilience, local relationship-building skills, or an ability to adapt quickly, qualities that may not appear in the franchise brochure. It also helps you understand what’s really rewarded within the culture: is it compliance, creativity, or commercial flair? The answer gives you a window into how the brand operates day-to-day, and whether you can see yourself thriving among those top performers.


7. This question is a two-parter: i. What are you most proud of in your franchise network? ii. What keeps you up at night?


This final question is both human and revealing. Pride and worry are emotional indicators that cut through the polished sales pitch. A franchisor’s pride often highlights their strongest achievements: supportive culture, innovation, or franchisee longevity. But their anxieties can be even more telling. Maybe they’re concerned about scaling too quickly, maintaining standards, or supporting franchisees through economic


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he est franchisors thin strategically aout not ust today, ut here the rand ill e  years from no as uestions that ill single out the true rand uilders ith a long-term ision”


uncertainty. A candid answer shows vulnerability and authenticity, two traits you want in a leadership team you’re considering trusting with your investment and future.


Conclusion Choosing a franchise is one of the most important business decisions you’ll ever make. The right brand is about more than systems and fees. It’s about shared purpose, mutual respect, and long-term alignment. By asking deeper, less obvious questions, you’ll move beyond surface-level information and


discover whether the franchisor’s values, behaviour and vision truly resonate with your own. Remember, you’re not just buying into a business model, you’re joining a partnership. And the best partnerships begin with the courage to ask the right questions. 


Phil Mowat is Managing Consultant at Ashtons Franchise Consulting


enquiry@ashtonsfranchise.com


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