FRANCHISEFOCUS
A trusted name. A proven model Home Instead leads the sector with its relationship- led care model, prioritising dignity, independence and continuity of care, and has an exceptional reputation with clients, families, and regulators. Over 25% of its UK network is rated “Outstanding”
by the CQC – the highest proportion among any home care franchise – and has delivered over 107 million hours of care, supported more than 200,000 clients and employed over 100,000 Care Professionals. Recognition includes the Queen’s Award for Innovation, Princess Royal Training Awards and multiple sector and franchise accolades, reflecting both scale and excellence.
Grow with purpose. Scale with confidence A management franchise model means franchisees do not need prior care experience – leadership, commercial ambition and a drive to make a difference are the keys to success. Franchise owners benefit from multiple revenue
streams, including Companionship, Personal Care, Live-In Care, End-of-Life Care and specialist support for conditions such as dementia and Parkinson’s. The introduction of Healthcare at Home where additional services are provided as home settings become the hospitals of the future while also creating additional revenue opportunities.
“Home Instead combines commercial success with social impact, offering franchisees a resilient, future-ready opportunity”
As a long-standing franchise, Home Instead only has established territories available mainly due to retirement, which provide a unique chance to join a proven and fully operational business. Franchisees take on offices with loyal teams, strong client bases and a local reputation, ready to expand and innovate while benefiting from national brand recognition. *The cost of investing in a Home Instead franchise is dependent on the sale price of the territory itself, but investment level begins from £70,000 (liquid capital). The franchise fee for a Home Instead franchise territory is £20,500 (+VAT).
“Home Instead’s 20-year journey reflects a brand that is trusted, respected, and built to meet the growing needs of older people across the UK. Our network continues to innovate, deliver quality care, and provide outstanding opportunities for franchise owners.” Martin Jones MBE, CEO, Home Instead UK & International
Unrivalled support from day one A strong support structure underpins the Home Instead network as franchisees have access to a dedicated Business Development Consultant and a team of experts across: Operations, Marketing, Quality & Compliance, Finance, HR, IT and Training, maintaining a 4:1 support ratio. From structured onboarding to ongoing professional development, franchisees receive the tools and expertise to operate a thriving, sustainable business. Home Instead is also the only care franchise with an in-house brokerage, providing support and guidance for franchisees when the time comes to sell their business.
“Our priority is to ensure every franchisee feels supported from day one. We provide hands-on guidance, training and operational expertise so they can focus on growing a business with confidence and purpose.” Clare Roberts, Head of Business Development, Home Instead UK
The future of care With the UK population ageing, demand for quality home care continues to grow. By 2050, 1 in 4 people in the UK will be aged 65 or over, while the number of people aged 85+ is expected to rise from 1.6 million in 2024 to 2.6 million by 2039. Conditions such as dementia and Parkinson’s are projected to increase significantly, creating long- term, resilient demand for high-quality home care. Home Instead’s model positions franchisees
at the forefront of this growing sector, providing services that older adults and their families need and trust. The brand’s commitment to innovation, training and quality ensures that franchisees can grow sustainably, expand their service offering and leave a lasting legacy.
20 years of care, community and growth As Home Instead marks its 20th year of franchising in the UK, the brand’s longevity, reputation and proven performance are proof of a business model built for the future. For those seeking a franchise that combines
profit, proven success and lasting purpose, Home Instead offers a truly life-changing opportunity that continues to grow stronger with every year.
HOME INSTEAD Care
homeinstead.co.uk/franchise franchise@homeinstead.co.uk 01925 732460
BUSINESSFRANCHISE.COM 29
Investment level: £POA
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