FRANCHISEFOCUS INVESTMENT: FROM £37,500


Revenue builders Caremark: a home care business that


focusses on 100% of your potential market


H 40


ome care is a growing market with two main routes to revenue. First, private clients who choose and pay for support at home. Second, local authorities, which are councils that buy care on behalf of


people in their area. Most franchises push you down the private route,


which is only around 23% of the market. Caremark’s model is built so you can win in both parts at once – operating in 100% of the potential market. You decide the balance in your territory and adjust as you grow. That flexibility is a real commercial advantage because it helps you attract more enquiries and supports a consistent income.


In practice, owners take the path that fits their


skills and their local area. Some begin with private clients to build a reputation and reviews, then add local authority contracts to steady cashflow. Others start by applying for local authority opportunities and welcome private enquiries as word spreads. Either way, you are not forced into a single channel. You can access the whole market with one brand and one support system. The demand is proven and long-term. As of


2024, adult social care was estimated to contribute £68.1 billion a year to the English economy. In 2025, the Homecare Association valued the UK market for home care and supported living at £12.4 billion.


Investment level: £20k-£50k


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