Journey to success
ONE YEAR ON…
Twelve months ago, Liam Jones- Davies took a leap – leaving behind a business development career to become the owner of a Bluebird Care home care fra nchise.
became clear they were far more willing to lend if I went down the franchising route,” he says. Investigating the different sectors, Liam adds
A
how three things made the care industry an obvious choice: “It’s a business built around people and relationships, real potential to scale, and the demand for care is only increasing.”
“Liam’s first year has seen remarkable growth”
Why Bluebird Care? For Liam, the decision to join Bluebird Care was rooted in both practical and personal motivations. “Bluebird Care stood out as one of the most established [over 20 years] home care brands, offering comprehensive operational, training, and marketing support,” he explains. The franchise’s broad range of services – from live-in care and complex care to respite and children’s support – gave him confi dence in the business scalability and ability to meet the diverse nature of their customer needs. With no prior experience in care, Liam’s background in business development proved
lready aware of franchising as a business model, Liam had even contemplated started a brand-new business from scratch, “but after speaking with fi nance brokers, it
invaluable. His transferable skills in strategic growth, stakeholder engagement, and relationship-building seamlessly translated to forging partnerships with local authorities, healthcare professionals, and customers’ families. Liam’s onboarding was, in his words,
“outstanding.” Guided by a dedicated team – including an Onboarding Manager, Business Development Manager, Marketing Manager, and Quality Manager, he felt supported from day one, confi rming: “Their structured training modules and open-door policy meant I understood every aspect of the business straight away.” Liam’s fi rst year has seen remarkable growth, doubling both the hours of care delivered and monthly revenue. With franchisor support, he found diversifying services was key. This not only met a wider range of customer needs but also attracted new talent which enriched the culture of the business. Having leveraging fi nance from Bluebird
Care’s banking partners, Liam recovered his initial deposit within the fi rst year-surpassing his own projections. “This early return affi rmed the robustness of the franchise model,” he confi rms. With a second territory secured and further
growth planned, Liam hasn’t looked back: “whilst the hours can be long, the sense of
ownership and the direct impact we make on customers’ lives is deeply fulfi lling.”
bluebirdcarefranchise.co.uk BUSINESSFRANCHISE.COM 57
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66
