FRANCHISEFOCUS INVESTMENT: FROM £20,000 Marketing Matters


Minster Cleaning franchises turn over millions – enabled by the strength and quality of head office support


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inster Cleaning was established in 1982 and has been a full member of the British Franchise Association (BFA) since 1992. With so much experience of franchising and the


commercial cleaning market, Minster Cleaning gives prospective franchise partners a rock-solid business model with considerable opportunities for growth. With a network of over 40 branches throughout


the UK, operating large, exclusive territories, group turnover is now well over £50million. The top Minster Cleaning branches have sales of up to £3.5million+ per year whilst over half of branches have a turnover of £1million+ per year. Head of Marketing, Paul Stairmand, has run


the Minster Cleaning marketing department for the last 15 years. His team are responsible for managing central marketing activities to attract new customers for branches in the network.


Paul says: “A lot of our new business is won via our


website. We also use a range of other marketing channels to make sure our services are widely and well promoted. Key to our success is constantly refining our marketing strategy to ensure it remains current and maximises available opportunities.” The marketing team also support branches


in generating increased sales from current customers. In addition to contract-based office and commercial cleaning, Minster Cleaning offers a range of complementary cleaning services


“Key to success is constantly refining the marketing strategy to ensure it maximises available opportunities”


Investment level: £20k-£50k


* Terms and conditions apply – please visit minsterfranchise.co.uk for full details.


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