FRANCHISEFOCUS
including consumables, window cleaning, washroom services and much more. Promoting these to customers on an ongoing basis means branches have the best chance of getting maximum value from their customer base. Paul continues: “We also support our branches with customer retention. As well as delivering a great service in terms of cleaning standards and reliability, communication is key. Making sure our customers remain informed and that we have processes in place that allow them to easily provide us with feedback is so important in ensuring our customers have no reason to look elsewhere for their cleaning.” The marketing team’s remit goes beyond
new business development, customer development and retention. As branches win new customers, they need to recruit new cleaning operatives to provide them with a great service. Minster Cleaning has a dedicated jobs website for recruiting cleaning operatives, area supervisors and office personnel which is fully supported by the marketing department. Training and support have always been crucial
to the success of Minster Cleaning franchise partners. As well as benefitting from a highly effective marketing strategy, support includes operational management, administration, bookkeeping and IT, and professional advice in the complex fields of employment law, health and safety and environmental legislation. Minster Cleaning’s exceptionally large
territories give enterprising franchise partners virtually unlimited scope for expansion and, as an essential business-to-business service with multi-sector appeal, office cleaning is less susceptible to fluctuations in the nation’s economy than most sectors. As one of the country’s most successful commercial cleaning franchises, Minster
“Support includes marketing, operational management, administration, bookkeeping and IT, plus advice on employment law, health and safety and environmental legislation”
Cleaning offers prospective franchise partners with management experience, commercial acumen and strong communication skills a safe and secure future, whether they buy an established branch or choose a new area. The majority of Minster Cleaning’s most recent
franchise partners have joined through the purchase of an established branch. Buying an existing business has many advantages, including cashflow, customers and staff from day one. It can also provide evidence of what has been achieved, and it can show how the business is likely to perform in varying market conditions. New franchise opportunities include
Buckinghamshire, Cambridge, Doncaster, Durham, Guildford, Leicestershire, London, Peterborough and Swansea. Initial startup cost is £20,000 plus vat, which covers a £5,000 marketing launch fund, along with licence fee, training, IT equipment and stationery. In addition, you will need £35,000 working capital (plus personal drawings).
MINSTER CLEANING Commercial cleaning 0121 386 1722
minsterfranchise.co.uk
BUSINESSFRANCHISE.COM 49
Investment level: £20k-£50k
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