FRANCHISEFOCUS
to meet the ever-changing needs of today’s fitness consumers. As part of an exciting development for the brand, many of its existing locations are undergoing significant remodelling and refurbishment to this new design. This refreshed design provides its gyms with more welcoming and open plan layouts, offering members dedicated training areas depending on their goals and preferred workout type. The remodels are already proving to be popular with consumers, with new-look sites driving increased revenue and member numbers for Anytime Fitness franchisees. Anytime Fitness prides itself on the support of its members and an attractive proposition for franchisees is the potential of secondary revenue through the provision of high-quality personal training and coaching. To help establish a key point of difference in the market, many Anytime Fitness locations now have employed fitness coaches to enhance the support and guidance available to its membership base. In addition to the traditional fitness industry
model of having self-employed personal trainers on the gym floor, having employed coaches allows Anytime Fitness teams to build greater relationships with their members. As part of its offering, members benefit from three in-depth fitness consultations which help provide them with tailored workout plans and guidance to achieve their goals. By having this comprehensive coaching offering, Anytime Fitness gyms with employed
coaches have a greater level of personal training uptake, providing a consistent and reliable secondary revenue stream for its franchisees. In addition, its gyms have found that this member-centric approach helps people settle into their surroundings, with many members having poor experiences at previous gyms which has made it more difficult to take the plunge of re-joining the gym. The future looks bright for Anytime Fitness, with the leisure industry able to capitalise on the increased availability of prime property locations. Given the industry’s continued strong performance despite the increased cost-of- living, landlords are increasingly seeing the appeal of gyms as viable, long-term tenants. With the location of a gym being so integral
to its success, this development has meant that Anytime Fitness franchisees now have greater access to commercial properties in high-footfall locations. Over the coming months, expect to see Anytime Fitness capitalising on some exceptional property locations as it closes in on opening its 200th location across the UK and Ireland.
ANYTIME FITNESS Health & Fitness 0330 3322 361
ownagym@anytimefitness.co.uk anytimefitness.co.uk/own-a-gym
BUSINESSFRANCHISE.COM
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