FRANCHISEFOCUS INVESTMENT: FROM £200,000-£27 5 ,000 e w 


Introducing, Pokérrito, an exciting Korean-Mexican inspired rice and noodle bowl concept


P


okérrito is a rich and bold brand built on experience and maturity, with an entrenched understanding


of the vast opportunities within the UK. The global popularity of authentic


Asian cuisine continues to exhibit unprecedented demand. This growth is aligned to a number of consumer trends, including a focus on enhanced healthy menus, engagement with plant-based diets, speed of service, and social media – all in partnership with the convenience of online ordering and home delivery. The popularity of Korean culture – such


as K-Pop, as well as Korean cinema, design, and fashion – is experiencing a high point and a parallel demand for Korean cooking has developed alongside. The stand-out aours of the cuisine plus the utost attention to food presentation, are what form the nucleus of Pokérrito. Over the past few years there has been a global explosion of ethnic restaurants both dine in and quick service, offering an expanse of menu choices, seducing the most discerning diner. This evolution has been in response to not only a change in urban lifestyle, and a shift in consumer demand of healthier food options, but also a distinct change in people’s economic habits. The UK is not isolated from these


inuences and uicserice restaurants are predicting substantial growth over the next decade. Consumers are welcoming casual dining brands like Pokérrito that provide an immersive experience, innovative offering and exhibit a seamless customer experience. Pokérrito is looking to onboard area


developers, beginning with Greater London. The plan thereafter is to launch Pokérrito into other major UK cities and provincial towns as the demand for Korean food and nutritional bowls continues to gain momentum. We have 17 successful outlets in Vancouver, Canada, operating under the Pokérrito brand, all of which continue to thrive.


“Consumers are eci bras like Pokérrito that prie a iersie experience”


Pokérrito offers a turnkey package to


franchisees. As a Pokérrito area developer you will enjoy:  A highly skilled, proven management and development team


 n eciting sipletorun  brand  Exclusive area to develop as your own World-class store design and fitout processes


 Assistance with site selection and lease negotiation


 Extensive, personalised training  Access to operational systems and proprietary menus


 Comprehensive operations and training manuals


 Compelling branding and marketing collateral


 A commitment to ongoing support BUSINESSFRANCHISE.COM 71


POKÉRRITO Quick-service restaurant franchise@pokerrito.com pokerrito.com


Pokérrito is looking for area


development franchisees who have:  The ability to open 5-10 outlets within 10 years


 A willingness to follow set systems and procedures


 An ambition to be the best  A strong work ethic  A track record of success


Finance Pokérrito area developers will need a minimum capital cash contribution of £80,000 to £120,000 per outlet. If you're looking to be part of a highly


profitable sipletooperate  business Pokérrito would love to hear from you. 


Investment level: £200k+


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