business
Minster Cleaning U
nderpinning their 40 years of success is, Minster Cleaning say, the strength of the relationships
it fosters with its franchisees. “We want every franchise to succeed. Our franchisees know they have someone to turn to when challenges emerge, whether it’s one of our staff or a fellow franchisee,” says managing director Mike Parker. The fact that half of franchisees have been with the company for 20 years or more – with the average length of 17 years across the network – is testament to its success. “We expect our franchisees to engage with their clients, so it’s important we do the same with them. Commercial cleaning may be the end service but at all levels it is a people business. We pride ourselves on creating strong, honest, person-to-person connections that are the foundations for prosperous, not to mention happy, franchisees,” says Mike. It's easy to see why franchisees rarely
leave when these supportive relationships are combined with the large and exclusive
“Turnover is now in excess of £45million”
territories Minster Cleaning offers and the stable, recession-resistant nature of commercial cleaning, which has bounced back quickly from the pandemic. Franchisee engagement includes national meetings held twice a year that can include round table discussions, expert talks, training and social events. Regional meetings are also held periodically. Senior leaders, including the managing director, also visit franchisees to discuss any issues or challenges and to assist with activities such as financial health checks and IT audits. Minster Cleaning also encourages input
from its network on the direction of the business, for instance working parties of
franchisees and members of the Network Support Centre focus on marketing and operations. This gives franchisees the opportunity to contribute - and also to trial new initiatives and systems, providing vital feedback that benefits everybody. Regular online meetings and communications keep franchisees up to date with the latest developments. On a day-to-day level, franchisees can
pick up the phone for support at any time. Rob Wilson, franchisee at Minster Cleaning Essex, says: “The support from the teams in admin, finance, operations, marketing, TEAMS software and IT is efficient and they respond quickly when the need arises.” It's a relationship that clearly works!
Minster Cleaning’s turnover is now in excess of £45million, with the top franchises turning over more than £2million per year and half with sales of over £1.2million
minsterfranchise.co.uk
A tidy
Cleaning is the ultimate recession-resistant industry, since businesses and homes always
need cleaning, whatever the circumstances! It's a thriving sector that boasts a number of successful, established franchise brands, here’s our pick…
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