FRANCHISEFOCUS INVESTMENT:FROM £35 0,000 World class!


Taste the advantage of exceptional training and support with Mary Brown’s Chicken


W


hat has made Mary Brown’s Chicken the largest and fastest-growing Canadian


quick-serve chicken restaurant? Let’s start with the obvious – their delicious hand-crafted bone-in chicken, award- winning Big Mary® Chicken sandwich, premium ingredients and of course, their proprietary recipe and cooking technology. But beyond Mary Brown’s craeable enu which definitely is a huge part of the brand’s record-breaking success), there is another core strength that’s just as important: their incredible franchisees and the time-proven system that supports them. Mary Brown’s President, Hadi Chahin,


says it best: “Our food tastes amazing and it keeps our guests coming back again and again. But our franchisees, and our corporate team that elevates them to world class, are every bit as critical to our success.” How does Mary Brown’s achieve world-


class hospitality and service? In a word – support. With time-tested methodologies and training, Mary Brown franchisees are given the skills and guidance they need to excel – right from day one. But choosing the right partners from


the outset is also key. As Dylan Powell, VP International points out: “A team that expertly executes operational fundamentals has more time and energy to focus on the most important people in our system – our guests. That is why we are 100% focused on identifying the right franchise partners who share our values and can work as a team.” Once a franchisee is selected, the onus


is on the brand to provide the training and support they need to succeed, and that’s where Mary Brown’s shines.


Systems and training Even the best menu in the world cannot be served consistently on a global scale without a strong and tested system that is effectively delivered to the franchisee


62


partners and their teams. No surprise then, that Mary Brown’s has invested heavily in both the development and delivery of training. In fact, Mary Brown’s has spent over 50 years consistently improving every aspect of the business and then systematizing what works in a way that is easy to teach and follow. Powell adds: “Training doesn’t have


to be complicated to be good, in fact, the simpler the better! Consistency and proven results are what count most.”


a r rachisees are ie the sis the ee t ece


Before a franchisee steps into a store,


they – and their staff – go through an online multi-media training program delivered via Mary Brown’s portal LearnMB. Franchisees and their employees can access training any time using a web browser or mobile device and stay connected using various communication tools. Franchisees can even track their employees’ progress and schedule retraining in areas that need improvement! Over and above exceptional online


training through LearnMB, Mary Brown’s also provides in-depth hands-on ‘real-life’


training. With a three-week immersive in-person, in-store training program, franchisees and key staff learn how to operate their restaurant efficiently profitably and with guest serice as a top priority. Alongside, the MB Chicken training team is on site at least 10 days prior to, and 10 days post, each location’s grand opening. With support like that, it’s no wonder franchisees have voted Mary Brown’s as a winner of the Canadian Franchise Association Franchisees' Choice Award for an incredible 12 consecutive years! Very few brands can claim that that kind of track record. Chahin sums it up perfectly: “We


give Mary Brown’s franchisees the tools, training and support they need to succeed. They are at the heart of our brand and bring the brand to life across Canada – and going forward – across the globe.”


“trng hme fice spprt and prven practices mae csing n delivering the est prdct and cstmer eperience ertless Russel & Nazreen Pacheco, Mary Brown franchisees 


MARY BROWN’S CHICKEN Fried chicken international@marybrowns.com


Investment level: £100k+


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100