NEWS&TRENDS


Ask The Expert: Mark Thompson, Caremark


Key factors that can’t be ignored when choosing a franchisor.


 Buying into a franchise requires a vast amount of research. You need to be confident that the business opportunity you invest in provides you with the best chance for success. Here we look at key factors you must ask for clarity on:


The industry: Is the industry growing? Is it recession-proof? What does demand look like now and in the future? Choosing a growing and stable


sector is an obvious choice, but it also needs to align with your personal values. How passionate are you about the sectors you’re looking into? Does the industry require any


relevant experience or does it offer all the training you need? Are there independent reports on the stability and predicted growth of the industry? The home care industry makes for


the perfect choice for a prospective franchise owner. It’s growing, stable, pandemic- and recession-proof and wholly rewarding. It provides an excellent return on investment and, you don’t need care experience.


The franchisor and business model: How long have they been in business? How many franchisees do they have? Can they demonstrate that their business model works? Is the business scalable and does it allo for diersification? You invest in a franchise because


you receive a business model that has already seen success – but how often and for how long? When you buy into a franchise that has been around a long tie youre benefitting fro their experience, their practices and policies, and a proven business model. At Caremark, we have over 17 years’ of franchising experience with more than  offices in the . er the years we


have adapted and honed our model to what it is today – a successful, easy-to- follow home care franchise business.


The Support: What level of support does the franchisor offer? What is the ratio of support to franchise offices? When you start out in business,


support and guidance is key to keeping you on track and setting you up for success. he franchisors head office will be paramount to your early wins and future growth. What expertise can the leadership team offer you? More often than not, a newer


franchisor will hae less head office staff than one that has been going a number of years. Will the support level meet your requirements? The support team at Caremark’s franchise support centre is extensive.


The local support is second to none, with one Regional Support Manager guiding and supporting you with your business development and one Regional Quality Manager, who supports your Care Manager and your Care team on all care-related matters. The franchise support centre also has marketing, IT support and training teams that are dedicated to supporting the network of franchise owners at all times. The entire Caremark support team are dedicated to assisting in maximising business growth – we care as much about our franchise owners’ business as they do. When starting on your franchising journey, be sure to undertake extensive research and dig into these subjects in great detail. Time well spent now will hold you in good stead for the future. 


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