FUNDINGFOCUS


"Remember, the best SWOT analysis relies on complete honesty. Put everything down as you think of it. If it turns out to be less important that will become evident when you rank it!"


The four quadrants – and outline: STRENGTHS  What does the brand do well or sets them apart from the competition?


 How long has the brand traded in the UK?  How successful are the franchisees?  Speed of return on your investment


WEAKNESSES You could consider:  Brands reputation  People involved / experience  Processes and procedures  Financial strength  Quality of training provided


OPPORTUNITIES  Is the sector growing?  Are there additional territories available for future expansion?


 Do the demographics of your territory meet the typical clients of the brand?


THREATS Think about:  The competition


 Brand's resilience in current economic environment – ie Brexit / Covid


 Negative reviews from customers  Unhappy franchisees.


Next steps? Franchising, and more importantly selecting a brand, is a very personal journey. It’s an exciting time and in many instances it’s easy to focus on the positives and ignore or maybe overlook the importance of the negatives – we are capable of looking through rose-tinted glasses! A SWOT analysis is only valuable if you use it – merely conducting the exercise is futile if you don’t use the output effectively. Selecting the right brand is critical to your future success so use the tools you have at your disposal. 


HITACHI CAPITAL FRANCHISE FINANCE Financial services 01844 355 575 hitachicapital.co.uk/franchise-finance fundingteam@franchisefinance.co.uk


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