FUNDINGFOCUS Weighing it up
Hitachi Capital Franchise Finance on how to conduct a SWOT analysis for your potential franchise
W
henever you assess a new opportunity, a SWOT analysis could be useful in helping you evaluate it. Here's some hints and tips on using a SWOT analysis to
help you weigh up the brands you are considering. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is a useful tool to assess, evaluate and compare these aspects of different franchise brands. In almost any situation, your likelihood of success can be improved by getting a handle on known strengths, weaknesses, opportunities and threats.
Is it difficult to complete a SWOT analysis? No. In short, you can conduct a simple SWOT analysis on the back of an envelope. However,
the most useful SWOT analysis is best conducted as a considered exercise with input from family and friends. Different people could have different perspectives on things that you consider the strengths or weaknesses of a brand. Working through each quadrant in turn, ask
yourself the questions appropriate to the brand. When you have captured thoughts on all four areas, it’s useful to rank the views. Some may be less pertinent; others may be of vital importance. The best SWOT analysis relies on complete
honesty – put everything down as you think of it. If it turns out to be less important that will become evident when you rank it! A good SWOT analysis will help you evaluate the risks and rewards associated with the franchise brands you’re are considering using the four quadrants.
Supporting your franchising ambitions
Services provided by an award-winning team with over 40 years experience.
• Business planning • Start up and working capital loans • Equipment finance • Business training services • Multi-unit financing
01844 355575
hitachicapital.co.uk/franchise-finance
Hitachi Capital Franchise Finance is a trading style of Hitachi Capital (UK) PLC. Authorised and regulated by the Financial Conduct Authority. Finance is provided by Hitachi Capital (UK) PLC. Hitachi Capital Franchise Finance also offer credit broking services, and may introduce you to a selected panel of third party lenders. Office Address: Beacon House, Stokenchurch Business Park, Ibstone Road, Stokenchurch, Bucks, HP14 3WN. T: 01844 355575
www.hitachicapital.co.uk/franchise-finance Registered Office: Hitachi Capital House, Thorpe Road, Staines-Upon-Thames, Surrey TW18 3HP. Registered in Cardiff under companyno. 1630491
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