FRANCHISEFOCUS
"With an ageing population throughout the UK, it is also a sector witnessing increasing growth, meaning Home Instead franchisees will always benefit from demand for their high-quality care services"
Growing and thriving sector The value of home care has been highlighted throughout the pandemic, having clear health and safety benefits for our older generation. With an ageing population throughout
the UK, it is also a sector witnessing increasing growth, meaning Home Instead franchisees will always benefit from demand for their high- quality care services. Their dedication to providing high-quality home
care services has been demonstrated throughout 2020, as the Home Instead network received their highest-ever client and CAREGiver advocacy scores through an independent WorkBuzz satisfaction survey; with 97 per cent of clients ‘likely’ or ‘very likely’ to recommend their services. Technology has real potential to drive positive
change in the care sector, and Home Instead is embracing the ways it can enhance their care services. Introducing innovative products including home sensor technology gives the company a better idea of their client’s health and needs, allowing them to make better informed decisions and adjustments to the care they provide. The company is also helping seniors stay connected when CAREGivers aren’t present, with their new Home Instead tablet, powered by Breezie, which allows their clients to safely communicate with their family and loved ones. Despite the benefits of technology, Home Instead believes that technology should be used to ‘enhance’ the care delivered by their CAREGivers; but it will never replace it.
A supportive network Franchisees are supported throughout their journey by the 70-strong, award-winning national office team, who provide support with every aspect of their business. From marketing and PR, legal advice, HR support, care support and ongoing business development advice, franchisees receive guidance from day one of their Home Instead journey. The peer support between franchisees is
something Home Instead is proud of, and national office provide numerous opportunities for owners to connect with one another; including their annual conference which they have just held
virtually, with over 1,400 watching and taking part online. The network come together, learn from one another and share best practice.
The leading home care franchise opportunity Home Instead is a management franchise, so potential franchises don’t need to have experience in care, but if you are a caring person with effective leadership and management skills, you can embrace their outstanding business model and help the company ‘change the face of ageing’. The franchise network is actively expanding;
welcoming 20 new franchisees over the past year. With start-up territories available across the UK, and a small number of resale opportunities, due to retirement, where you can buy a successful established Home Instead franchise. The company are continuing to host discovery
days for prospective franchisees via virtual channels, where you can find out more about owning a franchise. If you’re interested in joining a progressive and
caring franchise, either with a new territory or an office resale, please contact Head of Franchise Development, Imogen Clarke, today.
HOME INSTEAD Care 01925 730273
Homeinstead.co.uk/franchise franchise@homeinstead.co.uk
BUSINESSFRANCHISE.COM 39
Investment level: £50k-£100k
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