Spotlight: Vodafone THE IN S IDE S T OR Y
The low down...
ActionCOACH helped this cleaning business shine
W
ith over 32,000 cleaning businesses in the UK vying for a
slice of the market, one forward- thinking business owner decided to take action. By engaging an ActionCOACH business growth specialist, Integrity Cleaning has reached over double the industry standard profit margin and a 650 per cent increase in turnover. Action Coach Mitali Chopra has
worked with Luke Murfitt, MD of Integrity Cleaning, since October 2018. As a natural entrepreneur, he wanted to grow the business quickly and become the biggest and best in the Greater London area. For the first nine months, growth was impressive – but, put simply, Luke wanted more. Luke says: “I think a lot of people would be apprehensive to have someone come into their business and make suggestions for change, but I knew this was the way for me to take things to the next level. I went to one of Mitali’s seminars and, very soon after, I arranged a one-to-one meeting to discuss the work that
56 p Luke Murfitt
we would do together. I quickly realised just how valuable having an ActionCOACH would be. “Mitali understood everything I
wanted to achieve – I required a more robust structure, stability, a sense of order and to be held accountable for my actions. The first things we focused on were the goals of the business – where did I envisage it would be in five and 10 years’ time? I put all these in a plan and laid them out clearly so I could see
exactly what I was aiming for. I’m results-driven and having this in place helped me stay on track.”
Seeing immediate effects “Not only did I have more self- confidence, but the team started to feel it too. They began taking responsibility for their actions and delivering a much better service. It just goes to show how getting the foundations right will impact the day-to-day operations of the business.”
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